Covid Impact: Mobile gaming sector saw 14% hike in ad requests in April, says POKKT report
As per the 'Impact of COVID on Mobile Gaming' report, there was 10% increase in monthly active users in April as compared to pre-Covid times
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Published: Dec 22, 2020 4:49 PM | 2 min read
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Covid-19 has impacted every industry in the world, and mobile gaming is no exception. However, unlike most of the sectors, gaming has actually received a boost during the pandemic as people try to keep themselves engaged while statying at home.
According to a report by POKKT on the 'Impact of COVID on Mobile Gaming', the daily average session time increased to 45-55 mins in April 2020, compared to 30 minutes per session in pre-Covid times. This, however, decreased to 35-45 minutes in May and June.
The daily number of sessions increased to 6 in April, as against 3 session in pre-Covid times. This then decreased to 4 in May and June.
Similarly, there was 10% increase in monthly active users in April, as against 7% in pre-Covid times. The monthly active user saw 7% increase in May and 5% in June.
Also, the gaming industry saw a 14% increase in ad requests in April, 11% in May and 8% in June.
Talking about the how the year turned out to be for the industry, Vaibhav Odhekar - Co-Founder and COO of POKKT, said, “This year POKKT has had its best year. We merged with an Asian conglomerate called Anymind group & we are at all-time high in revenue. Due to the pandemic, digital and gaming have grown by leaps and bounds, and the industry at large is on a steep growth path. We at POKKT are very optimistic about the way our business looks in 2020.”
“Overall it's been a tough year for everybody & we've collectively been through some unexpected situations, but one can hope that 2020 has made us stronger & more efficient personally & as well as a business,” he said.
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