The digital journey, much like its traditional counterpart, demands commitment and a sizable chunk of the marketing budget, opine panellists
A look at the man and his many brand endorsements on his 33rd birthday
The ROI agency has taken over the crucial account after beating MediaCom who serviced it for 12 long years
The first film was released during Durga Pooja and the second film is now live for Diwali
The Rummy Utsav campaign, created by Grey Group, is live on online platforms
With consumer sentiment pumping up, the market is also investing heavily in smart marketing tactics and offers to catch the attention of buyers
Brands say government can look at supporting local businesses in the industry by allowing some form of advertising as the market is growing exponentially across categories
Having built enough scale in terms of audience reach, Indian short video platforms are pulling out all the stops wooing brands for their ad monies
Manoj Juneja, VP - Marketing & Sales, Timex Group India Ltd shares insights behind the launch of Helix Metalfit, marketing & distribution strategy, collaboration with Amazon, Make in India and more