Flipkart says sorry for Women’s Day gaffe
Social media users said Flipkart’s Women's Day message promoting kitchen appliances was sexist and reinforced stereotypes
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Published: Mar 9, 2022 11:46 AM | 1 min read
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Flipkart has issued an apology for a Women's Day message it shared for promoting kitchen appliances.
We messed up and we are sorry.
We did not intend to hurt anyone's sentiments and apologise for the Women's Day message shared earlier. pic.twitter.com/Gji4WAumQG— Flipkart (@Flipkart) March 8, 2022
The brand messaging invited criticism on social media with several users saying the brand's communication was sexist and that it was reinforcing stereotypes.
In its apology on Twitter, Flipkart said it did not intend to hurt the sentiments and admitted that it had 'messed up'.
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