Sanket Upadhyay quits NDTV
Prior to joining NDTV, Upadhyay was associated with CNN News 18
Date-wise News
BELLAVITA adopts new marketing experiment in consumer psychology
The aim of the marketing move was to convey that quality and luxury can be made affordable
P-TAL raises Rs 4.33 crore in seed funding from Titan Capital and others
The funding will be utilised to build a strong core team for scaling the venture
Khadim launches festive campaign in regional languages
The brand has launched the campaign in its key markets that resonates with the consumers
MMT India-Pak fiasco: Brands join the chatter
Industry heads call for sensitivity and responsibility
Aadhar Housing Finance Unveils ad campaign targeting low-income home financing solutions
The campaign features three Digital Video Commercials
Kingfisher celebrates friendship without filters
The ad has been conceptualized and created by Ogilvy India
Pocket FM appoints Vivek Bhutyani as VP of Content Marketing
Bhutyani was previously with Vedantu
Expecting 8-9% growth this festive season: Tarun Garg, Hyundai
Garg, the COO of Hyundai, talks about the carmaker's association with GECs, expectations from the festive season, media mix and more
65% shoppers see uptick in spending in latter half of year: Carat festive report
The report aids brands in engaging with festive consumers and navigating the cluttered marketing landscape
Tagglabs and boAt get AI to paint a vivid picture of India in the World Cup season
The song written by Prashant Ingole and rendered by Vishal Dadlani has been set to the video generated with AI
Anchor makes a promise to bear the 'load' this World Cup season
Wondrlab has conceptualised the ad for the electrical brand
Coca-Cola's H2 spending to be the highest ever in India: Arnab Roy
Roy, Vice President, Marketing Coca-Cola India and South-West Asia, also spoke about 'going all in with Disney Star' with new campaigns and activations for ICC Men's Cricket World Cup
‘Better to be a fast follower than a first mover in the digital world’
Rob Norman, the newly appointed Advisor at Madison Media, spoke to us along with Sam Balsara, Chairman, Madison World, and Vikram Sakhuja, Partner and Group CEO, Madison Media and OOH
Digital media startups make up 28% of total M&E sector: MIB Report
A recent report by the Ministry of Information and Broadcasting revealed that the digital media news and publishing sectors together saw the emergence of 36 new ventures
Industry mourns the loss of Hemant Mehta
Associated with Kantar for over three decades, Mehta lent his leadership to many other industry bodies
ICC World Cup 2023: Why more brands have chosen Team Digital this year
Also, some legacy brands, which typically choose television, have decided to go only-digital this year
WPP colleagues remember Hemant Mehta: 'Life well-lived and a legacy that inspires'
Market research and consumer insights veteran Mehta's colleagues and friends at WPP remember the man for his brilliance, kindness and enduring impact on the media landscape