In Everest’s new film, Amitabh is ‘Don’ and Shah Rukh 'Baazigar’
Shah Rukh Khan and Amitabh Bachchan are promoting Everest Pav Bhaji Masala
Date-wise News
‘PR & Corp Comm industry is more open to women’
At e4m PR & Corporate Communications conference, panellist discussed- The Journey to perfection: real life stories on success and failure of the women leaders
LS passes Press & Registration of Periodicals Bill; listing new title now easier
There is no requirement of furnishing any declaration before the local authority or its authentication by the local authority
How women can overcome obstacles in the modern corporate world?
At the fourth edition of Women Achievers Summit and Awards, women leaders share their challenges in the modern corporate world
Iliana Perez, Hill and Knowlton: Even for the loneliest sport, you need a solid team
At the 4th edition of e4m PR and Corp Comm Women Achievers Summit, Iliana Perez spoke on the importance of teamwork, celebrating others’ achievements and more
L&K Saatchi & Saatchi elevates Rohit Malkani & Kartik Smetacek to Chief Creative Officers
Kartik and Rohit joined L&K Saatchi & Saatchi in 2014 and 2016, respectively, as Executive Creative Directors and were later promoted to Joint National Creative Directors in 2019
Wieden+Kennedy India creates campaign for Whistle
The film makes a case for correcting teeth imperfections that can dent confidence and cause communication issues
Amul clarifies ‘Sharam’ cheese is fake
This post has been used to create misinformation and spread unnecessary fear among consumers, said Amul
Interactive Avenues wins e-commerce mandate for TTK Healthcare
Interactive Avenues’ Chennai office will service the account
Kartik Aaryan kicks off association with Sony as its football brand ambassador
Sony Sports Network has launched ‘Your Home of Football’ campaign showcasing Kartik Aaryan’s love for the game
Asian Paints launches ad with southern comedy star Sathish Muthukrishnan
The Asian Paints TVC is conceptualized by Ogilvy India
Cricket Australia onboards RISE Worldwide for virtual inventory sponsorship sales in India
The partnership over four seasons will begin from the 2023-24 season and go on till 2026/27
India Today collaborates with SRK’s ‘Dunki’
The cross-promotional efforts will elevate the movie’s visibility and reinforce India Today’s position
Nikhil Kumar elevated to Chief Growth Officer at mediasmart
Prior to this, Kumar held the position of Vice President- In, SEA & ME at the company
Zee Keralam ropes in Shobana to promote 3 new serials
The two shows launching respectively on Zee Keralam are Subhadram and Mayamayooram
Deepika Padukone fits the bill to cut through cohorts: Tushar Malhotra, Bisleri
Tushar Malhotra, Head of Marketing at Bisleri, spoke to e4m on the brand’s latest campaign and the other associations
Manoj Kandasamy named Chief Digital Officer at GroupM – Motivator
Prior to this, Kandasamy was with ShareChat as National Agency Head
Bisleri ropes in Deepika Padukone as global brand ambassador
Deepika Padukone features in the brand’s new campaign Bisleri #DrinkItUp
Influencer Marketing in 2023: The year of rise & regulations
Going forward, authenticity would be the keyword in most campaigns and brands will be more focused on partnering with influencers who provide genuine content and have a true follower base, say experts
India’s burgeoning social media consumption: What does it mean for advertisers?
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer marketing and creator economy, share experts
Zee-Sony: ‘High likelihood of the merger going through’
Analysts believe that regulatory approvals will take three to four months once the extension is granted. The merged entity is expected to be listed by April 2024