Tinder celebrates ‘season of making new connections’ with new film
The 90-second film for Tinder has been conceptualized by Toaster
Date-wise News
Ranbir Kapoor and Rohit Shetty team up for Tata AIG’s commercial
Expect the expected, says Ranbir Kapoor in the film created by Wondrlab
India third largest video market in the world: Report
According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is projected to grow to 54% by 2028
KFC wants justice for lunch
In its latest campaign, KFC says 'lunchtime par lunch ke alawa aur kuch karna is a crime'
MyMuse appoints Minhaz Fatima as Head of Brand Communications
Minhaz Fatima joins MyMuse after leading the brand, social and creative vertical at Fi
TooYumm! appoints Curativity as brand partner
As per the mandate, Curativity will help shape brand positioning for the entire snacking portfolio of TooYumm!
Naveen Mathur named Head of International Sales for Network18
Naveen Mathur joins the company from Times Internet
Umma Saini joins Schbang as CCO, Rayomand Patell moves on
Sources have confirmed with e4m that Saini will head the creative unit of the agency
CNN's Chief Digital Officer Athan Stephanopoulos quits
A digital entrepreneur, Stephanopoulos joined CNN in October 2022
Melanie Zimmermann joins Criteo to lead global retail media practice
Melanie Zimmermann comes to Criteo after her stint as VP-Head of Macy’s Media Network
MIB issues final advisory to 265 non-compliant MSOs
The ministry has said that the advisory may be treated as a last opportunity for alteration of compliance status under the Cable Television Networks ( Regulation) Act
'Relationships' or 'Media relations' is the be-all & end-all of success: Bhaskar Majumdar
In today's 'Epilogue 2023' series, we have Bhaskar Majumdar, Head – Marketing Communications, CSR and Digital, Egis – India and South Asia
Betterhalf onboards Aseem Sharma as Head of Growth and Marketing
Prior to this, Aseem was at Navi as Head of Growth and Head of Product for the lending vertical
Sociowash to handle media mandate for Kenneth Cole New York and Tommy Hilfiger
Sociowash has already been doing overall strategic planning, campaigns and production for these Titan Company brands
Amandeep Singh Kochar gets new role at VML as SVP - Client Solutions
Prior to this, Amandeep Singh Kochar was Head of Commercial Growth and CX at Kuala Lumpur
Network18 & ZEEL announce new RIO; change pricing of channels, discontinue bouquets
The Reference Interconnect Offer (RIO) for Network18 and ZEEL will come into effect on Feb 1, 2024
Kho Gaye Hum Kahan effect: Mumbai Police says #ScrollDontTroll
The Mumbai Police Instagram post is a reminder about social media evils like trolling and hate speech
2024 Lookahead: Will it be a banner year for independent digital agencies?
In 2024, one can expect independent agencies to sharpen their edges with smoother efficiency, bolder innovations and engaging brand messaging
Fixderma was already an omnichannel brand before it went D2C: Shaily Mehrotra
Shaily Mehrotra, CEO and Founder of Fixderma, tells e4m about the brand's long journey going global and cracking tough markets in a world dominated by Korean skincare products
IT rules may be amended for AI, deepfake regulations
According to a media report, the amendments will require platforms using algorithms or language models to ensure their machines do not act based on any ‘bias’