The Grandest Slam: Wimbledon 2024 on Star Sports Brings Prestigious Opportunity for Brands
Last year’s edition delivered the highest rated grand slam final and 150% increase in tournament reach on Star Sports
Last year’s edition delivered the highest rated grand slam final and 150% increase in tournament reach on Star Sports.
Often quoted in reference to the megaevent, ‘Where Champions become Legends’ is an accurate depiction of the grandest slam – The Wimbledon Championships. 2023 witnessed a historic edition on television as the Wimbledon Championships unlocked a scale like never before, as 20-year-old Carlos Alcaraz defied all odds to overcome the greatest challenge on the courts, to beat the reigning 7-time champion, Novak Djokovic, to win his maiden Wimbledon title. Not only did the match rate 5.5 times higher than the 2022 Wimbledon Final, but it also became the highest-ever rated Grand Slam on Indian television. The Grand Slam recorded a massive 150% increase in both TV reach as well as watch-time, making it one of the biggest tennis events on TV in recent years.
With the 2024 edition of The Championships starting on 2nd July, brands have exciting opportunities to be part of one of the most historic sporting events.
How Star Sports plans to make Wimbledon Bigger and Better
- The Championships will be broadcast on Star Sports Select 1 SD & HD, Star Sports Select 2 SD & HD, in addition to the most widely distributed sports channel on the network, Star Sports 2 SD & HD.
- For the first time, the ICC Men’s T20 World Cup is scheduled such that it precedes the Wimbledon Championships, which allows for leveraging the massive audiences present on the Star Sports network during the World Cup broadcast, to promote & drive tune-ins for Wimbledon for the core sports fans.
- Wimbledon & Star Sports are collaborating with top content creators and key opinion leaders from India as they travel to witness the Grand Slam spectacle from the All-England Club, getting their local fan base on Instagram to experience Wimbledon firsthand, ensuring large-scale build up before and during the event.
Game Set Match - Premium Brands
The Wimbledon Championships are one of the most prestigious sporting events in the world, and the demographic of its viewers on television represents a very similar stature. BARC and Kantar Media establish the affluence of Wimbledon viewers on TV as an ideal cohort for premium, high-end brands.
- Wimbledon viewers on TV are typically between 25-44 years and come from NCCS A | A1
- They are
- 1.3X more likely to be in the top 25% income segment.
- 5X more likely to travel abroad
- 2X more likely to hold a credit card.
- They always prefer for 4 Star or higher hotels.
The brands that have leveraged the power of Wimbledon on Star Sports over the years are a testament to the distinct affluence of its viewers. Brands like Rolex, Mercedes, Ford, Vistara, Renault, Mahindra Auto, One Plus, CRED, Amazon, Apple, Abbott and Accenture among many others.
