The network’s national, business and regional TV news channels registered 30% advertising growth during the quarter
Shreyas Rao was Network Head, Digital Revenue & Strategy at Times Network
This World PR Day, here are some of the relevant PR trends that are shaping the industry
The company said it is in the process of obtaining requisite approvals for completion of the merger
According to the network, IPL 2024 was a huge success on JioCinema, reaching 620 million viewers, a growth of 38% YoY
The film aims to reinforce trust in home and business finance
Ishha Bawa was earlier the Head of Marketing at Tyroo
Neeraj Chopra is the reigning Olympic champion and World champion in Men's javelin throw
Ravi Bhaya has in the past worked with Publicis Groupe and Serviceplan Group
Guest Column: Gitika Bangia, Head - Corporate Communications - Stryker India, writes about the art of storytelling in PR
The video highlights how the artisans genuinely enjoy doing what they do and love their craft, which is a part of their cultural legacy.
AB de Villiers is both the brand ambassador and an investor in Supply6
The fifth annual list will honour and celebrate the remarkable work of agencies and brands with Best-In House Communications Professionals
According to Kantar's Brand Inclusion Index, 75% of consumers say that their purchases are influenced by a brand's DEI reputation
The media group’s circulation revenue stands at Rs 119 crore for the quarter
The "ads" for a gaming app named Aviator also has deepfakes of Neeta Ambani, Gautam Adani and Yogi Adityanath
The beauty brand is known for its natural ingredients from Korea’s Jeju Island
The campaign has been conceptualised by BBH India
The meeting, held with industry players, emphasised the necessity of a consistent licensing framework and equitable adherence to regulations for all participants
Interactive Avenues will handle the account out of their Mumbai office
Katrina Kaif’s endorsement portfolio is an enviable mix of Indian and international brands like Slice, Lux, Titan Raga, Kalyan Jewellers, Lino Perros, Rado, Etihad Airways and Uniqlo among many others
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
The government has reportedly proposed amendments to the Drugs and Cosmetics Rule, 1945, to include regulations on medicine advertisements containing Schedule G drugs
While hearing the case of the restraining order on Power TV, CJI D Y Chandrachud asked about the number of TV channels that have been shut down on account of licences not being renewed
In an exclusive chat with e4m, Natalie Bastian, Global CMO, Teads, talks about the explosion of growth in CTV, the measurement issues, Teads OG, & more
With the growing adoption of AI & automation in ad industry, agencies are slashing jobs but experts say tech can’t replace the nuanced understanding and creativity inherent in human cognition
In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected on railway premises
Amarpreet Singh Saini, Manish Soni, Vinod Rao and Dipti Kalwani to lead Filamchi Bhojpuri, Ishara, Nazara and Juggernaut Productions, respectively