Kareena Kapoor Khan stars in UNIQLO’s new Fall/Winter 2025 campaign
The campaign brings UNIQLO’s LifeWear philosophy to life through a serene winter story
Date-wise News
Landing pages may now carry watermark as part of MIB TRP reforms
As per sources, the watermark-based identification will make a clear distinction between normal broadcast feeds and landing page feeds
Bajaj Consumer Care's Q2 ad spends up 22% YoY to Rs 39cr
The company’s revenue from operations has increased by 15 per cent when compared to the same period last year
News broadcasters may slash Rs 150-cr landing page spend
Industry insiders say excluding landing page viewership from TRPs could shrink annual spends on this marketing channel by up to 70%, forcing networks to rethink distribution-led visibility strategies
Has ‘quirk’ lost its edge? The changing role of ‘weird’ in Indian advertising
The question is no longer whether quirky ads attract attention, but whether they continue to drive lasting recall, brand engagement, and relevance beyond the initial impression
e4m Confluence 2025 today: Industry leaders to decode media growth strategies
The summit will be followed by the ninth edition of e4m Media Ace Awards, which will honour media agencies and the exceptional people who power them
NDTV Auto names Siddhartha Sharma as Executive Editor
Previously, Siddhartha Sharma has contributed to shows such as ET Now’s Technoholic, TV Today’s Gadgets & Gizmos, and Good News Today
Mind Your Language! comes up with brand campaign with eye on South India
The campaign features three digital films that address specific problems faced by national brands in South India
Amazon Ads brings AI Video Generator to India, opening new doors for SMBs
At the core of this offering is Creative Studio, Amazon’s integrated creative workspace
India’s OOH market outpaces global growth at 5.8% — What’s fueling the surge?
While global outdoor advertising is expanding at 5%, India’s market is growing faster, driven by smart-city projects, metro network expansion, and a shift toward digital and programmatic
Kalyan Undinty steps down as WPP’s Senior Vice President of Ecommerce
His stint at WPP was for nearly two years
Mollie Spilman appointed as Chief Commercial Officer at Teads
The appointment follows the combination of Outbrain and Teads earlier this year
Apoorv Pandey appointed as CMO at OLX India
Prior to this, Apoorv Pandey was with Zepto as SVP - Strategy
Vivek Kataria appointed Brand Lead at Amazon Music
Prior to this, Vivek Kataria was with Tata Play for close to four years
Sharad Malhotra elevated as Managing Director of Nippon Paint India
Malhotra becomes the first Indian to be appointed to this position in the company.
Most of our revenues come through organic searches: Ankit Kapoor, Wholsum Foods
Ankit Kapoor, CMO of Wholsum Foods opens up about the brand’s evolution, marketing philosophy, and how Slurrp Farm and Millé are reshaping family meals across India
The Turning Point
They’ve lifted the Cup and the country’s hopes- can India’s women cricketers now lift their brand power and match the men?