Authors
Chairman and Editor-in-Chief of e4m & BW Businessworld group
Dr. Annurag Batra, Founder & Chairman of exchange4media group, offers an upshot of the dentsu-e4m Digital Advertising Report 2024, which was unveiled on Thursday
Dr Annurag Batra Feb 8, 2024 4:17 PM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
Dr Annurag Batra Dec 29, 2023 6:34 PM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
Dr Annurag Batra Dec 29, 2023 4:31 PM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on the rise of the media sector in the country’s southern states and the factors behind the growth
Dr Annurag Batra May 2, 2023 8:28 AM
Dr. Annurag Batra ponders on what would be the name of the merged entity, given that both Sony and Zee have been powerful brand names in their own right
Dr Annurag Batra Mar 9, 2023 8:56 AM
Dr. Annurag Batra writes on why TV is essentially the mainstay for brand building and how television is less cluttered than any other medium
Dr Annurag Batra Mar 6, 2023 2:18 PM
Dr Annurag Batra, Founder, exchange4media Group and Editor-in-Chief of BW Businessworld, asks pertinent questions on why the ratings issue continues to rage on
Dr Annurag Batra Jun 1, 2022 3:00 PM
Dr Annurag Batra, Editor-in-Chief, e4m & BW Businessworld, writes on the immense opportunities the combined entity will create in terms of employment generation, advertiser sentiment & spending
Dr Annurag Batra Feb 28, 2022 8:21 AM
CNN & BBC must realize that they were unjustly harsh in portraying India, writes Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & Founder and Editor-in-Chief exchange4media Group
Dr Annurag Batra Oct 23, 2021 2:40 PM
