Dr Annurag Batra
Chairman and Editor-in-Chief of e4m & BW Businessworld group
anuragbatrayo@gmail.com
@anuragbatrayo
Authors
Chairman and Editor-in-Chief of e4m & BW Businessworld group
Digital disruption: How growth of digital media is reshaping industry dynamics
Dr. Annurag Batra, Founder & Chairman of exchange4media group, offers an upshot of the dentsu-e4m Digital Advertising Report 2024, which was unveiled on Thursday
Will Amazon Prime usher in a golden age for all sports in India?
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
Changer or Spoiler: Is Amazon Prime planning to shake up Live sports globally & in India?
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
10 reasons why the South media story is a super blockbuster
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on the rise of the media sector in the country’s southern states and the factors behind the growth
Billion-dollar question: What will the new Zee-Sony entity be called?
Dr. Annurag Batra ponders on what would be the name of the merged entity, given that both Sony and Zee have been powerful brand names in their own right
Television is alive and ruling the era of omni-broadcasting
Dr. Annurag Batra writes on why TV is essentially the mainstay for brand building and how television is less cluttered than any other medium
The Unanswered Questions about TV Ratings
Dr Annurag Batra, Founder, exchange4media Group and Editor-in-Chief of BW Businessworld, asks pertinent questions on why the ratings issue continues to rage on
Zee-Sony merger: True win-win for all stakeholders
Dr Annurag Batra, Editor-in-Chief, e4m & BW Businessworld, writes on the immense opportunities the combined entity will create in terms of employment generation, advertiser sentiment & spending
Hello CNN, BBC and the World Media – Time to tune into India
CNN & BBC must realize that they were unjustly harsh in portraying India, writes Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & Founder and Editor-in-Chief exchange4media Group