Sumant Bhattacharya moves on from Publicis
Sumant Bhattacharya was EVP-Strategy and Planning at Publicis Communications
Date-wise News
When you enjoy your job, you don’t count the years: Piyush Pandey
Piyush Pandey, the man behind the iconic campaigns of Cadbury, Fevicol and polio, shares his creative journey, and more
Will Amazon Prime usher in a golden age for all sports in India?
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
Khushi Advertising creates marketing spectacle for ‘Salaar – Ceasefire’
Khushi’s promotional campaign for the Prabhas-starrer was executed across major cities in the country
Ad controversies of 2023: How brands battled the cancel brigade
From Bharat Matrimony to Bud Light, here are some of the most controversial ads and campaigns of 2023
Changer or Spoiler: Is Amazon Prime planning to shake up Live sports globally & in India?
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
Mili Kapoor appointed Consumer Marketing Leader at Philips India-Personal Health
Mili Kapoor was earlier the Marketing Head, Nestle Professional
Adani and NDTV: A year in review
As Adani Group's acquisition of NDTV completes a year, we take a look at the journey
With filmmaking, comes a very big responsibility: Gitikka Ganju
At the e4m Red Carpet Experiential Marketing Summit & Awards, writer and communication coach Gitikka Ganju engaged in a chat on the power and responsibility of communication in an omni-connected era
In the next five years, we want to be one of the top three agencies: Anselmo Ramos
On his India visit, the Co-Founder and Creative Chairman of GUT, Anselmo Ramos, engaged in a chat with admen and industry leaders on his journey, creating an independent network and much more
Marketing in 2023: When social responsibility, agility, AI conversations took centre stage
Influencer marketing, community building and adapting an omnichannel approach were other aspects that marketing leaders were working on this year, said industry leaders
Hyundai Motor India names Deepika Padukone as ambassador
As per the company, the association with Deepika Padukone will elevate its brand presence and create a connection with the energetic and forward-thinking audience
Google accused of using ‘incognito mode’ to track private user data
Google has reportedly settled the lawsuit with the plaintiffs who sought damages to the tune of at least $5 billion
Shyamanuja Das, the voice of Odia culture, passes away
Shyamanuja Das was Editorial Director of 9.9 Group and founder of the non-profit DataJourno community
2023: When digital advertising got bigger
Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms despite economic downturns, shows TAM data
2023: Gaming and eSports level up with brands in tow
This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship, and brands taking a keen interest in gamers and games alike
Best ads of the fortnight: Licious rings in an early Christmas, Godrej takes on stains
Most creative spots we saw between December 1 and 15