Hoopr appoints Abhinav Singh as Head of Operations and Strategy
Prior to joining Hoopr, Singh was Director of Strategy at Toothsi
Date-wise News
Nissan Motor India names Naraayan Kannan as Director-Communications
Kannan will be a member of the Management Committee for India
Television is alive and ruling the era of omni-broadcasting
Dr. Annurag Batra writes on why TV is essentially the mainstay for brand building and how television is less cluttered than any other medium
Having women in leadership roles is simply good business: Pooja Thakran
Thakran, senior director - corp comm, CSR for Honeywell, tells us about what makes a successful women leader, gender parity in the boardroom and the influence her mother had on her corporate success
Podcasts booming, are brands listening?
Experts chime in on the whys and hows of brands investing in podcasts as part of their marketing mix
‘Brands create experiences & experiences build brands’
Saurabh Khurana, Co-founder and CEO, Laqshya Live Experiences, spoke at the e4m India Brand Conclave, about the role of emotions in building brands
Taapsee Pannu wants the youth to listen to the 'Noise' within
Lifestyle tech brand Noise has released a film starring Pannu for Women's Day
For me, this is the year of gratitude: Kunal Kishore
Kishore, founder and director, Value 360 Communications, reminisces about his 20-year journey in the PR industry
Shabbir Motiwala appointed Head of Production at Infectious Advertising
The Cannes Lions winner was an independent producer previously
India’s big love for short videos to make market $12 billion-strong by 2030: Report
Short-form video apps likely to capture 40% of video commerce market, reveals a Redseer report which also predicts Creator economy will double in five years
Investing in WPL team was always on top of our agenda: Prathamesh Mishra, RCB
In an exclusive interview with e4m, RCB chairman Mishra, who is currently the Chief Commercial Officer of Diageo India, shared his objectives behind buying the women's IPL team
How AI is influencing programmatic creative and execution
Ashray Malhotra, Co Founder and CEO, Rephrase.ai, shares his thoughts on the scope of artificial intelligence in areas such as creativity, targeting and data analysis in programmatic
Zee-Sony Merger: Roadblocks are many, man-made & meaningless
Dr. Annurag Batra explains how an insolvency plea is being used to derail the Zee-Sony merger
Tarun Jha named CEO of Havas Creative India
In his most recent position, Jha was Head of Marketing at Škoda Auto India, where he spent 15 years
Disney Star to attract more mass brands by putting IPL on FTA channel
The broadcaster will be telecasting 12 IPL matches on its channel Star Utsav, which is available on Free Dish
We are still a challenger brand: Philippa Brown, Worldwide CEO, PHD
During her India visit, Brown spoke about the many expectations from PHD as a media agency in a fast-paced market like India
MarTech firm Geniee acquires Zelto
As per reports, the acquisition of the revenue optimization platform, earlier called AdPushup, is worth $70 million