Date-wise News
Headquartered in Milan, Italy, SEC Newgate Group is a communications and advocacy group
The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24
Sohini Ganguly Feb 8, 2024 7:21 PM
As an extension to the 'Organising Is Awesome’ campaign, the three-part film series showcases relatable banter between objects and how IKEA’s smart storage solutions save the day
In the campaign, Saurabh Shukla and Sparsh Srivastava add the local flavors of UP
Abhijit Panse is known for his contributions to blockbuster films such as RaanBaazaar, Rege and Thackeray
Before this role, Khandelwal has worked with Zee Business as Executive Editor
Omnicom won the account following a multi-agency pitch, sources close to the development have confirmed to e4m
Tanzila Shaikh Feb 8, 2024 5:29 PM
Gross profit of the commerce media company increased by 12% YoY in Q4 2023
Sohini Ganguly Feb 8, 2024 5:17 PM
The radio channel’s revenue touched Rs 60.4 crore for the quarter ended December 31, 2023
Dr. Annurag Batra, Founder & Chairman of exchange4media group, offers an upshot of the dentsu-e4m Digital Advertising Report 2024, which was unveiled on Thursday
Dr Annurag Batra Feb 8, 2024 4:17 PM
In 2023, digital media’s share was Rs 6,857 crore more than the combined share of Television (32%), Radio (2%), OOH (2%) & Cinema (0.3%)
According to the dentsu-e4m Digital Advertising Report 2024, apart from social media, online video accounts for a 28% share & paid search is at 23%
The dentsu-e4m Digital Advertising Report 2024 delves deeply into the potential of Generative AI for consumers, brands, companies that create them, and agencies that help sell them
In terms of digital media spends, FMCG takes the biggest chunk at 36%, the report says
The industry is estimated to reach Rs 62,045 crore by 2025, the report stated
YouTube CEO Neal Mohan said that the platform commits to democratizing access to AI
The campaign is jointly executed by Havas Media India and Havas Worldwide India
This year, there are 24 categories of awards, among them five Popular Choice and 16 Jury Awards
Times OOH has been granted rights to market advertising opportunities both inside and outside the airport premises
Guest column: Krishna Iyer, Director - Marketing, MullenLowe Lintas Group writes about Ram temple inauguration as an opportunity for brands to tap into India's spiritual soft power on a global stage
Krishna Iyer Feb 8, 2024 1:21 PM
Wing Communications will undertake crafting and executing strategic PR campaigns and managing media relations for the co-living space company
e4m Staff Feb 8, 2024 12:40 PM
Kumar spoke exclusively to e4m about the brand's recent triumph at the 2nd edition of the Red Carpet Experiential Marketing Summit & Awards
e4m Staff Feb 8, 2024 10:50 AM
As per media reports, Rajeev Chandrasekhar, MoS, Electronics and IT, has said that the government doesn't want a few tech majors to control monetisation of the internet
The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return
Ashee Sharma Feb 8, 2024 9:04 AM
The eighth edition of the dentsu-e4m Digital Advertising Report will explore trends in the Indian advertising ecosystem, highlight benefits of AI in marketing, impact on ROI and much more
Towering attribution of TV in IPL associations, plethora of customizable solutions and unmatched scale are among the key reasons for brands associating with IPL on TV
Nimish Agrawal, Executive VP and Chief Marketing Officer, Niva Bupa Health Insurance, spoke to e4m about transforming the perception of insurance, the trends to watch out for and more
Chehneet Kaur Feb 8, 2024 8:38 AM
Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem
Shantanu David Feb 8, 2024 8:38 AM
Walt Disney has said revenue from linear network in entertainment was down by 12% from the previous fiscal due to lower advertising and affiliate revenues
Aditi Gupta Feb 8, 2024 8:05 AM
