First Partners joins SEC Newgate Group as India affiliate partner
Headquartered in Milan, Italy, SEC Newgate Group is a communications and advocacy group
Date-wise News
Q3: Zomato posts Rs 3,609 cr revenue, Blinkit ad revenue surges 220%
The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24
IKEA’s new campaign has answers to the storage problems of every house
As an extension to the 'Organising Is Awesome’ campaign, the three-part film series showcases relatable banter between objects and how IKEA’s smart storage solutions save the day
Lowe Lintas creates Flipkart Health+’s campaign for Uttar Pradesh
In the campaign, Saurabh Shukla and Sparsh Srivastava add the local flavors of UP
Planet Marathi OTT appoints filmmaker Abhijit Panse as Director of Content
Abhijit Panse is known for his contributions to blockbuster films such as RaanBaazaar, Rege and Thackeray
Mahindra & Mahindra hires Swati Khandelwal as SVP and Head - Group Corp Comm
Before this role, Khandelwal has worked with Zee Business as Executive Editor
Omnicom wins creative mandate of Air India Express
Omnicom won the account following a multi-agency pitch, sources close to the development have confirmed to e4m
Criteo’s activated media spend surges 30% to $4.1 billion in 2023
Gross profit of the commerce media company increased by 12% YoY in Q4 2023
Radio City registers 11% growth in Q3 FY24 revenue
The radio channel’s revenue touched Rs 60.4 crore for the quarter ended December 31, 2023
Digital disruption: How growth of digital media is reshaping industry dynamics
Dr. Annurag Batra, Founder & Chairman of exchange4media group, offers an upshot of the dentsu-e4m Digital Advertising Report 2024, which was unveiled on Thursday
Digital media outshines combined share of TV, Radio, OOH, Cinema in 2023
In 2023, digital media’s share was Rs 6,857 crore more than the combined share of Television (32%), Radio (2%), OOH (2%) & Cinema (0.3%)
Social media leads digital ad spends with 30% share: dentsu-e4m report
According to the dentsu-e4m Digital Advertising Report 2024, apart from social media, online video accounts for a 28% share & paid search is at 23%
AI tech to accelerate digital media industry: dentsu e4m report
The dentsu-e4m Digital Advertising Report 2024 delves deeply into the potential of Generative AI for consumers, brands, companies that create them, and agencies that help sell them
FMCG rules Indian ad market with 34% share, e-comm at 14%: dentsu-e4m report
In terms of digital media spends, FMCG takes the biggest chunk at 36%, the report says
Digital advertising industry expected to grow at 23% CAGR by 2025: dentsu-e4m report
The industry is estimated to reach Rs 62,045 crore by 2025, the report stated
Number of channels uploading Shorts grew 50% YoY: YouTube CEO
YouTube CEO Neal Mohan said that the platform commits to democratizing access to AI
Karnataka Bank’s centenary campaign highlights the importance of adaptability & evolution
The campaign is jointly executed by Havas Media India and Havas Worldwide India
Sportstar Aces Awards to be held today on Feb 8
This year, there are 24 categories of awards, among them five Popular Choice and 16 Jury Awards
Times OOH gets 7-year advertising rights for Chandigarh International Airport
Times OOH has been granted rights to market advertising opportunities both inside and outside the airport premises
The soft power of brand (Ram)ifications
Guest column: Krishna Iyer, Director - Marketing, MullenLowe Lintas Group writes about Ram temple inauguration as an opportunity for brands to tap into India's spiritual soft power on a global stage
Wing Communications bags PR mandate for Colive
Wing Communications will undertake crafting and executing strategic PR campaigns and managing media relations for the co-living space company
Humble & hungry is an effective strategy for good marketing: Binit Kumar, Dabur
Kumar spoke exclusively to e4m about the brand's recent triumph at the 2nd edition of the Red Carpet Experiential Marketing Summit & Awards
Govt intends to regulate ad tech: Rajeev Chandrasekhar
As per media reports, Rajeev Chandrasekhar, MoS, Electronics and IT, has said that the government doesn't want a few tech majors to control monetisation of the internet
Update Geotarget ropes in Gaurish Pathare as Managing Partner
Gaurish Pathare was earlier Associate Vice President at BCCL
How celebs are adding stars to the start-up universe
The over $340-billion Indian start-up ecosystem with 108 unicorns is presenting a lucrative investment option for celebrities and leveraging star power in return
Relationship with Virat Kohli is long-standing and continues: Puma
Virat Kohli was rumoured to have partnered with Agilitas
dentsu-e4m Digital Advertising Report 2024 to be unveiled today
The eighth edition of the dentsu-e4m Digital Advertising Report will explore trends in the Indian advertising ecosystem, highlight benefits of AI in marketing, impact on ROI and much more
IPL on TV drives massive uplift in footfalls, search share, app installs & usage: Experts
Towering attribution of TV in IPL associations, plethora of customizable solutions and unmatched scale are among the key reasons for brands associating with IPL on TV
Health insurance is a category for all seasons & reasons: Nimish Agrawal, Niva Bupa
Nimish Agrawal, Executive VP and Chief Marketing Officer, Niva Bupa Health Insurance, spoke to e4m about transforming the perception of insurance, the trends to watch out for and more
Small enterprises become big drivers of digital ad spends in India
Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem
Walt Disney reports 27% jump in operating income in Q1 FY24
Walt Disney has said revenue from linear network in entertainment was down by 12% from the previous fiscal due to lower advertising and affiliate revenues