Amazon has announced that it will introduce ads in its Prime Video streaming service in 2024. The ads, the e-commerce giant said, "will allow it to continue investing in compelling content.”
According to a press release from Amazon, the ads will first be introduced on Prime Video content in the US, UK, Germany, and Canada, with France, Italy, Spain, Mexico, and Australia to follow later that year.”
The date for the introduction of the ads is not specified, with the release just stating it to be in “early 2024”.
In the release, Amazon has said it doesn’t have plans to change the current price of its Prime memberships in 2024, and Prime members will be notified of the change several weeks before the ad injections begin, along with details to sign up for the ad-free option.
"To continue investing in compelling content and keep increasing that investment over a long period of time, starting in 2024, Prime Video shows and movies will include limited advertisements in the UK," Amazon said.
Amazon’s decision to introduce ads follows similar steps taken by by rivals including Disney+ and Netflix.