BJP spent more than Rs 100 crore on ads since May 2018: Google report
Congress stands second at Rs 45 crore
The ruling Bharatiya Janata Party (BJP) has crossed Rs 100 crore in political advertisements on Google and its video platform YouTube, according to media reports. The party has spent more than Rs 101 crore on since May 2018 when Google started publishing the Google Ads Transparency report.
According to a media report, BJP's share in Google ads published between May 31, 2018, and April 25, 2024, is about 26 per cent of the total spending. More than 161,000 of the total 217,992 content pieces (73% share) described as "political advertisement" by Google were published by the BJP during this period.
According to the report, Google's definition of political ads includes ads placed by news organisations, government publicity departments, and even commercial ads featuring actor-politicians.
Congress takes the second spot with 5,992 online advertisements during this period. The party spent Rs 45 crore in the period. Tamil Nadu’s DMKis the third-biggest political advertiser on Google platforms, having spent Rs 42 crore since May 2018.
Tamil Nadu was the top target of political ads on Google, followed by Telangana, Uttar Pradesh, Karnataka, and Madhya Pradesh.
