While BJP has spent over Rs 21 cr in the last 90 days on wooing voters on FB, Cong stands at Rs 10 cr; shadow advertising accounts for 1/4th of the political ads, shows Facebook’s ad library data
The tech giant also reportedly allowed “shadow advertisers” who peddle disinformation in alignment with political parties
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
As per reports, BJP has submitted the highest number of ad applications with 118 from Congress
Congress stands second at Rs 45 crore
Google has also extended support to Shakti, Election Fact-Checking Collective, to aid the early detection of online misinformation, including deepfakes
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium
The Facebook-owner has said the information will be available on its public ad database
The government notified HC after the DMK party in a plea accused the ruling AIADMK of using public funds for political campaigns
In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential inauguration
The idea is to limit the spread of misinformation; however, Facebook is still to finalise the move
Experts predict at least 50 per cent increase in digital spends for parties and individuals in the upcoming state polls. The spends would include direct ad buys and indirect content deals
In a tweet yesterday, the actor said the decision was about choosing 'patriotism over profits'
The social media giant announced that it will update Ad Library, a tool that gives users better control and makes advertisers more accountable