Lok Sabha Polls: BJP spent Rs 100 crore on Google ads in five months
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
congress
Success revolves around 3 elements: content, access & reach: Pradeep Gairola
Pradeep Gairola, Business Head - Digital, The Hindu Group, delivered a speech and participated in a fireside chat with Manish Dhingra of Readwhere at Indian Magazine Congress
AI key part of the puzzle, but other pieces should be in place too: Manavdeep Singh
In a fireside chat with Dhaval Gupta of CyberMedia at the Indian Magazine Congress 2024, Manavdeep Singh of PubLive spoke about the power of AI in streamlining revenue as well as content
'Influencers need traditional media’s validation to create trust and credibility'
CA Sarthak Ahuja, a finance content creator, spoke at the Indian Magazine Congress about the partnership of influencers and traditional mediums like magazines
'Reinvention in magazine content with changing times is key'
At the IMC 2024, marketing expert Ketan Bharati and Birla Group's Deepali Nair spoke about how publishers can shake things up in the magazine space to draw in more advertisers
Magazine publishers have not leveraged the power of time-spend
At IMC 2024, industry experts weighed in on how magazines can remain relevant in a rapidly evolving media landscape
‘82% of the revenues are recurrently generated through owned content’
At IMC 2024, Elsa Esparbe Gener, RBA, Spain, spoke about how the print industry can create new avenues of 'evergreen content' by leveraging different channels and formats for maximum returns
We need to reinvest in great journalism: Raj Chengappa
Speaking at Indian Magazine Congress 2024, Raj Chengappa, Group Editorial Director (Publishing), India Today Group, talked about the relevance of magazine journalism in the digital world
'Magazines are original influencers, content creators and community builders'
At the Indian Magazine Congress, BCG’s Nitin Chandalia & Sumit Solanki explored emerging models for publishers to grow revenue
Optimism is returning to the publishing business: Alastair Lewis
Alastair Lewis, Interim Managing Director, FIPP, and Owner, Quested Consulting, spoke at the IMC 2024 about the five streams that will drive growth for magazine publishers
Newsrooms need to be the gatekeepers against bad AI-generated content: Dhaval Gupta
Dhaval Gupta, MD, CyberMedia, will talk to Manavdeep Singh, Founder PubLive, about how AI-powered tech is enabling publishers, at IMC on May 3
DD Purkayastha's debut memoir to launch at World News Media Congress in Copenhagen
This is the first time a media CEO’s memoir is being launched at the World News Media Congress
Magazine is not a one-trick pony. It has so much more potential: B Srinivasan
B Srinivasan, MD of Vikatan Group, believes that most publishers don't yet know the full potential of utilising their content on other platforms
The touch and feel of a magazine is a huge differentiator: Riyad Mathew
Riyad Mathew, Chief Associate Editor and Director, The Week and Malayala Manorama, will be moderating a session at the Indian Magazine Congress 2024 on ‘making magazines relevant’
Most reputed magazines are omni-channel content powerhouses: Manoj Sharma
Manoj Sharma, Chief Executive Officer, India Today, talks about magazines as the most conducive and credible platform for brand content ahead of the Indian Magazine Congress 2024
Content creators are the real competition for media publishers: Girish Mallya
Girish Mallya, COO - Next Gen Publishing, Editor and Publisher - T3 India, will be moderating a panel 'Content creators - competitors or collaborators?' at the Indian Magazine Congress 2024
BJP spent more than Rs 100 crore on ads since May 2018: Google report
Congress stands second at Rs 45 crore
‘Publishers have to discover new revenue streams beyond traditional print subscriptions’
Anant Nath, President of AIM and Executive Publisher of Delhi Press, spoke to e4m on the upcoming edition of the Indian Magazine Congress, the issue of monetisation and much more
Lok Sabha Elections 2024: As political war intensifies, Google emerges as the real winner
Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
Advertisers should realise that magazine readers have higher purchasing power: Anant Nath
Ahead of the Indian Magazine Congress, Anant Nath, Executive Publisher, Delhi Press and Editor, Caravan, discusses the challenges of the magazine industry and ways to keep it afloat
India Magazine Congress to take place on May 3, 2024
The theme for the Congress this year is ‘Magazine Publishers Building New Revenue Streams’
Lok Sabha polls: Now, Congress takes digs at BJP with new spots
From ‘Modi Wash’ to ads asking ‘Mere vikas ka do hisaab’, there has been a flurry of political ads with parties taking potshots at each other
Google Ads: BJP spent Rs 31 Cr, INC Rs 14 Lakh ahead of Lok Sabha polls
As per data from Google Ads Transparency Centre, video ads top the campaign agenda; observers say political parties are bound to up their advertising game in the next couple of weeks
45th IAA World Congress to be hosted in Penang, Malaysia, from March 6-8, 2024
Avinash Pandey, President, IAA India Chapter, and CEO, ABP Network, will lead the Indian delegation
Poll pull: Why Meta has been big on political campaigns
Industry watchers say Meta is a media-friendly platform that allows political parties to go hyperlocal with their campaigns
Women should be given importance in party responsibilities: Jothimani Sennimalai
Jothimani Sennimalai, a Member of Parliament in the Lok Sabha (Congress), was speaking at ABP Network's 'The Southern Rising' Summit
2nd edition of e4m Party Spokespersons 50: BJP's Dr. Sudhanshu Trivedi tops the list
BJP's Gaurav Bhatia, Shazia Ilmi and Dr. Sambit Patra; Congress' Abhishek Manu Singhvi, Pawan Khera, Supriya Shrinate and AAP’s Raghav Chadha and Sanjay Singh featured among the top 10
The Rise & Rise of Gurdeep Sappal from Editor to Member of Congress Working Committee
Sappal has been added to the Incharges list of the CWC
Congress dominates political ads on TV & Print, BJP on Radio in Jan-March: TAM AdEx
This year, the ad insertions of the political parties grew more on TV and print in March as compared to Jan-Feb whereas, on radio, it grew more in Jan
Indian Youth Congress serves legal notice to Sudhir Chaudhary
The notice mentions the remarks made by the anchor hours after Rahul Gandhi’s disqualification as an MP
Fighting for the voice of India, ready to pay any price-Sudhir Chaudhary
Chaudhary was responding to the legal notice served by The Indian Youth Congress
How brands leverage magazine communities to boost ROI
At the conference, experts shared how brands choose magazines as their media vehicle in the regional market
Decoding the digital paywall journey for magazines in India
A panel of industry experts deliberated on the future of the magazine business in the era of digital disruption at the Indian Magazine Congress
Magazine players to lead media biz in coming years: Dr Annurag Batra
At Indian Magazine Congress 2023, the Chairman & Editor-in-Chief, BW Business World & exchange4media, shared how scale, depth, and market enablement were key for developing the magazine businesses
Magazines need to maintain depth of content to stay relevant: Anant Nath
Nath, Executive Publisher of Delhi Press, and Vice President of Association of Indian Magazines was speaking at the recent edition of Indian Magazine Congress in New Delhi
What really is a magazine?
Guest Column: Anant Nath, Executive Publisher at Delhi Press, shares what remains so unique about the magazine form in the digital age
Ditch the clickbait: How prioritizing content excellence pays off
Guest Column: Jan Thoresen, Author and CEO Labrador CMS, writes on ways to make sure your content stands out in the crowded online space
New challenges in ad sales
Guest Column: Jim Elliott writes on why one sales approach doesn’t work for all publications
Is AI really going to change our world?
James Hewes – President & CEO, FIPP, shares his experience of putting ChatGPT to test
Indian Magazine Congress is back; to be held on March 24
The theme for this year’s Congress is how even in the digital age, magazines are the most effective medium for “Building Engaged Communities”
5G launched: Govt promises 100 5G labs to be set up across India
Minister of Communication Ashwini Vaishnaw has said the government is working towards simplifying the licence regime for all telecom players
Congress appoints Supriya Shrinate as new Social Media Head
She replaces Rohan Gupta, who has been appointed as the party spokesperson with immediate effect.
Congress appoints Pawan Khera as Chairman of Media and Publicity
Till now, he was the national spokesperson of the grand old party.
'Opposition giving publicity to The Kashmir Files by talking about it'
Political analyst Tehseen Poonawala spoke to Kailashnath Adhikari, MD, Governance Now, in a webcast as part of the Visionary Talk series
Congress’ promise of 40% reservation for women is just empty words: Anila Singh, BJP
The BJP spokesperson was speaking to Kailashnath Adhikari, MD, Governance Now, during the webcast of the Visionary Talk series
There is no leadership crisis in Congress: Pawan Khera
Khera, national spokesperson of Congress, was speaking to Kailashnath Adhikari, MD, Governance Now, during the webcast of Visionary Talk series
Twitter summoned by parliamentary panel amidst tussle with govt over intermediary status
The parliamentary panel headed by Congress MP Shashi Tharoor has asked Twitter to present its version on safeguarding citizens’ rights & prevention of misuse of social/online news media platforms
While TMC led digital, BJP championed traditional media with max ad inserts: TAM
BJP's inclination towards print, radio and TV in 2021 polls is in stark contrast to its 2016 stance where it led in digital ad insertions for the state elections
Storia ad controversy: Did the brand cut it wrong in terms of strategy and execution?
Advertising experts weigh in on the spot that had to face ire from the Congress party
Storia Foods withdraws Rahul Gandhi ad
Media reports say that the company has also decided to not press charges against the vandals who ransacked its Mumbai office