Integral Ad Science launches verification programme for Netflix
This will ensure that ad campaigns on Netflix are free of fraud, and are seen by actual viewers
Integral Ad Science has launched Viewability and Invalid Traffic verification for Netflix. It will benefit those who have subscribed to the streaming platform's ad-supported plan.
The tool will ensure that ad campaigns on Netflix will be free of fraud, and are seen by actual viewers.
The verification programme has gone live in 12 countries and across connected TV, computer and mobile platforms.
This is part of Netflix’s agreement with IAS, which was announced in 2022.
