Integral Ad Science launches verification programme for Netflix
This will ensure that ad campaigns on Netflix are free of fraud, and are seen by actual viewers
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Marketers are moving from quantitative to qualitative measurements: Saurabh Khattar
IAS India head Saurabh Khattar talks to e4m about emerging marketing trends, ad frauds in digital marketing and available solutions
Twitter advertisers to know if ads seen by real users or bots
The platform has tied up with Integral Ad Science and DoubleVerify to ensure that the ads are seen by potential customers
Integral Ad Science appoints Khurrum Malik as Chief Marketing Officer
Most recently, Malik was Head of Global Business Marketing at Spotify
Integral Ad Science names Thomas V Joseph as Chief Technology Officer
Joseph will report to Lisa Utzschneider, CEO of IAS
OTT ad barrage: Are advertisers & platforms taking note?
The industry admits there is lack of awareness about impact of higher or lower frequency capping on the campaign output & says OTT players need to know how to pace the campaign for being output-driven
How technology’s move from retro to revolutionary is fueling contextual advertising
Integral Ad Science heads talk to e4m about the power of contextual advertising and how their tools can help advertisers and publishers make the most of it
Integral Ad Science launches solution for brands to optimise YouTube campaigns
Channel Science helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-suitable and performance-optimized
Integral Ad Science chosen for YouTube Measurement Partner Program
IAS has been selected for Brand Safety and Suitability Verticals that advertisers can trust