Twitter advertisers to know if ads seen by real users or bots
The platform has tied up with Integral Ad Science and DoubleVerify to ensure that the ads are seen by potential customers
Twitter has decided to team up with ad verification companies Integral Ad Science and DoubleVerify to enusre that the ads are being seen by real people and not bots, media networks have reported.
IAS officials were quoted as saying that the move was intended at giving marketers the "confidence to continue to invest in Twitter".
In another move to lure advertisers, Twitter had said end of last year that it would soon bring new controls to allow advertisers to prevent their ads from appearing above or below tweets with certain keywords.
Meanwhile, Elon Musk recently said that Twitter higher-priced subscription models will be completely free of ads.
