Guest Column: Nachiket Deole, Head of Sales, India at DoubleVerify, writes on audience fragmentation, retail media, Attention Economy, role of AI and more
The e4m Confluence summit saw the Business Director of DoubleVerify share insights about the the four core pillars of media quality, the DV Authentic Attention product and more
Guest Column: Jaiti Hariani, Sales Director, West, DoubleVerify, drives home the importance of third-party verification for advertisers to beat ad frauds and to realise the full potential of CTV
Prasanna Durge, Business Director – India, DoubleVerify, makes a case for third-party ad verification solutions that make sure advertisers' investments are allocated responsibly
The new solution enables digital publishers to effectively monetize in the post-cookie era, without sacrificing consumer privacy, by positively targeting relevant ads
Taboola's ad partners can now access to DV’s standard brand safety and suitability targeting technology, allowing for control over the quality of where their ads are placed
However, brand suitability violation rates increased by 18% as ad verification is still nascent in India, said According to the 2021 Global Insights Report
Experts to discuss the challenges advertisers are facing with the proliferation of digital media channels/platforms & explore the best practices in ensuring brand safety