Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say

Kanchan Srivastava Jul 1, 2024 9:06 AM

IVT, or Invalid Traffic, can result in wasted advertising spend and decreased campaign efficacy, which is a major drawback for advertisers, publishers, and ad networks

Shantanu David Nov 15, 2023 9:18 AM

Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act swiftly and smartly, say industry leaders

Kanchan Srivastava Oct 17, 2023 8:53 AM

AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors, industry watchers shared

Kanchan Srivastava Oct 9, 2023 8:50 AM

Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective marketing solutions

Nilanjana Basu Jun 30, 2023 9:13 AM

Industry experts chime in on how brands are leveraging Real Time AI to engage with the Indian consumer market's appetite for instant gratification

Shantanu David Jun 22, 2023 9:15 AM

Take a personal and conversational approach while talking to users, say experts who warn brands against treating WhatsApp as a broadcast tool

Tanzila Shaikh Feb 28, 2023 9:31 AM

With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts

Shantanu David Feb 14, 2023 9:16 AM

The platform has tied up with Integral Ad Science and DoubleVerify to ensure that the ads are seen by potential customers

exchange4media Staff Jan 27, 2023 11:26 AM

Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year

Tanya Dwivedi Dec 27, 2022 2:38 PM

The Co-founder & CEO of Gupshup, spoke to e4m on how the Silicon Valley-based Unicorn was helping businesses engage with consumers, the emergence of B2C communication & new growth drivers

Kanchan Srivastava Jul 29, 2022 8:12 AM

While some observers say the turmoil involving Twitter is making the industry wary, others don’t see a big cause for concern & doubt if the platform’s appeal as an advertising medium would take a hit

Kanchan Srivastava May 19, 2022 8:41 AM

The Tesla CEO has sought data on the proportion of fake accounts on Twitter

exchange4media Staff May 14, 2022 10:00 AM

As businesses seek to personalize the way they engage with their customers, AI-powered third party-chatbots are helping them to reach out to consumers directly through WhatsApp, Insta Messenger

Kanchan Srivastava Dec 23, 2021 9:00 AM

The former CEO of Electrolux Kelvinator succumbed to Covid-related complications

exchange4media Staff May 12, 2021 10:53 AM

Through this campaign, the brand has introduced a new heart-shaped logo with the tagline ‘Think Robots, Think Milagrow'

exchange4media Staff Feb 22, 2021 3:59 PM

Guest Column: Rajeev Karwal, Founder Chairman of Milagrow Robots, writes about knowing Goutam Rakshit and the adman's iconic brand mascot - the Onida Devil

Rajeev Karwal Apr 2, 2020 1:19 PM