TikTok launches campaign with NGO Bhumi to support ‘Swachh Bharat Mission’
The #CleanIndia campaign urges TikTok users to clean their neighbourhood and showcase their work on the paltform by posting before and after videos
TikTok, the short video platform, has collaborated with independent youth volunteer non-profit organisation, Bhumi, to launch the #CleanIndia Campaign.
As part of the partnership, TikTok has launched a campaign #CleanIndia on the platform to encourage users to participate in this challenge by cleaning their neighbourhood and showcasing their work on TikTok by posting before and after videos. The campaign has so far garnered 940.2M views.
Bhumi will conduct and host cleanliness drives across multiple cities pan India to encourage TikTok users and citizens to volunteer in this mission.
The campaign will culminate into 100+ events spread across 30+ cities, starting from August 2 until October 2, 2019 to commemorate Mahatma Gandhi’s 150th birth anniversary and help achieve the Swachh Bharat Mission of a cleaner India.
Nitin Saluja, Director, Public Policy, TikTok India, said, “TikTok is committed to fostering constructive change in India through its platform and we are delighted to collaborate with Bhumi for this significant campaign. Cleanliness is extremely important as it has significant health and economic benefits and with this campaign we are excited to contribute to the overall Swachh Bharat Mission by leveraging TikTok’s strong user community that hails from the deepest pockets of India and influence change for social good. ”
Dr Prahalathan KK, Co-founder, Bhumi, added, "We are delighted to partner with TikTok to take our mission forward and realize the clean India vision. With the collaboration, our aim is to encourage TikTok community to volunteer and encourage others towards cleanliness of our surrounding areas. We also encourage the TikTok users to become part of our Clean Squad and supplement the Swachh Bharat Mission and improving universal access to safe, inclusive and accessible, green and public spaces."
This collaboration with Bhumi and the #CleanIndia campaign has been launched as part of TikTok For Good, a long-term, integrated engagement initiative. It recognizes TikTok’s commitment and contribution to India's creative economy and as a content platform for social good.
