Twitter to allow creators to monetize on the social media platform
Twitter will not get the cut of this money for 12 months
Twitter owner Elon Musk has said that users on the platform can now monetize their own content through subscriptions along with long form text and hours-long videos.
Twitter will not get the cut of this money for 12 months, instead users offering the subscription through enabling a tab called “Monetization” will get all the money subscribers pay apart from the charges platforms such as Android and iOS levy.
“We will also help promote your work. Our goal is to maximize creator prosperity. At any point, you can leave our platform and take your work with you. Easy in, easy out,” Musk tweets.
This move comes after Twitter’s merger with X Corp and Musk’s moves on verification as he bumped up prices of Twitter Blue to $8. Musk has been trying to boost the revenue of Twitter as last year it faltered on its ad revenue.
In a Twitter Spaces live interview with BBC Elon Musk said that running Twitter has been "quite painful" and "a rollercoaster”.
In the new change for verified accounts, Twitter will now support tweets up to 10,000 characters in length, with bold and italic text formatting, accessible to Twitter Blue users.
Musk, however, did not give any further details on how creators will monetize their work.