In a first, the partnership will also allow Vi to access not only Firework’s content from its global studios but also those of its “unique occupational generated content”
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Published:
Dec 23, 2020 12:55 PM
1 min read
Vodafone Idea (Vi) has reportedly inked a deal with story publishing platform Firework, giving Vi subscribers access to the platform’s content.
In a first, the partnership will also allow Vi to access not only Firework’s content from its global studios but also those of its “unique occupational generated content”.
The deal comes at a time when digital content and data consumption in India skyrocketed, thanks to affordable data plans and social media platforms.
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