Vodafone Idea enters content pact with Firework
In a first, the partnership will also allow Vi to access not only Firework’s content from its global studios but also those of its “unique occupational generated content”
Vodafone Idea (Vi) has reportedly inked a deal with story publishing platform Firework, giving Vi subscribers access to the platform’s content.
In a first, the partnership will also allow Vi to access not only Firework’s content from its global studios but also those of its “unique occupational generated content”.
The deal comes at a time when digital content and data consumption in India skyrocketed, thanks to affordable data plans and social media platforms.
