Vodafone Idea enters content pact with Firework
In a first, the partnership will also allow Vi to access not only Firework’s content from its global studios but also those of its “unique occupational generated content”
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Published: Dec 23, 2020 12:55 PM | 1 min read
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Vodafone Idea (Vi) has reportedly inked a deal with story publishing platform Firework, giving Vi subscribers access to the platform’s content.
In a first, the partnership will also allow Vi to access not only Firework’s content from its global studios but also those of its “unique occupational generated content”.
The deal comes at a time when digital content and data consumption in India skyrocketed, thanks to affordable data plans and social media platforms.
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