Allied Media Network ropes in Shilpa Dhanu
Dhanu has been appointed as appointed as Head of M3 Project & Strategy Team. She will be reporting to CEO Shripad Kulkarni
Allied Media Network, the media planning, buying and evaluation arm of Percept Ltd, has appointed Shilpa Dhanu as Head – M3 Project & Strategy Team. In her new role, Dhanu will be based in Mumbai and will be responsible for the Centralised Data Analytics Cell. She will be reporting to Shripad Kulkarni, CEO, Allied Media and with a core team of Senior and junior analysts will take care of research & analytical needs for clients across India.
Dhanu’s mandate is to assist and steer the strategy team of the company to newer heights. She also will be responsible in creating newer avenues and strategising various offerings of the company for the clients.
Shripad Kulkarni, CEO, Allied Media, said, “We are extremely pleased to welcome Shilpa in our team. She has grass-root level experience in understanding consumer trends and purchasing behaviour and will add tremendous value in steering our Data Analytics vertical. I am confident that she will drive our unrelenting focus on building and adding constant value for our discerning clients.”
Talking about her new role, Shilpa Dhanu, General Manager, Strategy, Allied Media, added,” I am really excited to join Allied Media and work on multinational brands and be an active part in their communication strategy. Allied Media has been in a forefront in charting out effective media mix for all their clients. This opportunity comes at an interesting juncture in my career.”
Last year, Allied Media had launched its Centralised Data Analytical Cell and this specialised vertical leverages various strategic initiatives across all media companies of the Percept Group for the clients. It conducts research and collates data on key sectors and industries on a round the clock basis. This data helps in giving a tailor made report to the client and helps in effectively measuring all their communication campaigns, including ATL, BTL, Social Media, Word of Mouth and other vehicles optimally.
Dhanu has more than a decade’s experience and has worked as Senior Manager-Consumer Insights - Star Media Entertainment. She has also had stints at UTV, Carat Media Services, Ogilvy & Mather, MTV India, ZenithOptimedia, Initiative Media, and CSRIdentity.com.
