Taboola completes a decade in India
According to the company, their growth can be attributed to its robust partnerships with leading brands & advertisers and publications
Taboola, a content discovery platform, has completed 10 years in India.
To celebrate this milestone, Taboola hosted an event where key leaders – Eldad Maniv, President & COO, Ran Buck, SVP Global Revenue, Chanan Fogel, VP, APAC, Brenda Chung, Regional Director, APAC, Kanika Mittal, Country Manager, India, were present along with key partners, advertisers, and publishers.
“The growth of Taboola can be attributed to its robust partnerships with leading brands & advertisers and publications such as NDTV, India Today, Network 18, Zee Media, Indian Express, Jagran New Media, One India, Amar Ujala, Asianet, The Hindu, Hindustan Times, ABP Digital, Dinamalar, Malayalam Manorama, The Print, Lokmat, and Outlook India, to mention a few from the last decade. These partnerships have not only contributed to Taboola's popularity and growth as a preferred platform but have also bolstered its brand leadership in the Indian market, enabling a strong value proposition for partners and advertisers in India, transcending culture, languages, and geographies,” the company stated in a press release.
Commenting on this milestone, Adam Singolda, Founder and CEO, Taboola, said, “A decade ago, we embarked on a journey to redefine content discovery in India, and today, as we celebrate our 10-year anniversary, we take immense pride in the strides we have made. Over these ten years, we have had the privilege of becoming an integral part of India’s digital advertising landscape, helping our partners, publishers, and advertisers connect with audiences in meaningful ways. Our enduring commitment to fostering discovery and engagement has not only driven our success but also contributed to the broader digital transformation of this vibrant nation. We look forward to many more years of partnership and growth in India as we continue to shape the future of content discovery together for audiences and our customers.”
At Taboola's grand 10th-year anniversary celebration, the event began with an auspicious lamp lighting by Taboola's Vice President of APAC, Chanan Fogel. The hallmark of this milestone gathering was a fireside chat on ‘Leadership in an Era of Rapid Digitization and AI’, chaired by Kanika Mittal and the panel comprised Eldad Maniv and Shireesh Joshi, Chief Business Officer of ONDC.
The discussion covered the changing paradigms of the digital landscape with a key focus on the impact and possibilities of AI for publishers and brands. It also delved into the profound transformation brought about by generative AI and recommendation engines, underscoring innovative technologies that have eclipsed traditional mediums.
