e4m IDMA 2024: Dabur India's campaign for Odomos wins gold metal
The brand won the metal under the ‘Best Banners -Single/ Campaign, Rich Media with or without video’ sub-category
At the 15th edition of the Indian Digital Marketing Awards (IDMA) held on July 19 in Mumbai, Dabur India Limited bagged a gold metal for its impressive campaign for Odomos. The brands ‘Odomos Rich Media Contextual campaign’ bagged the honour under the ‘Best Banners -Single/ Campaign, Rich Media with or without video’ sub- category. The media campaign was executed by Dentsu X.
The awards honoured the outstanding work done in the digital media realm and celebrated brands and agencies for their exemplary work, innovation and creativity in curating insightful and impressive campaigns.
Dabur India Limited’s ‘Odomos Rich Media Contextual campaign’ campaign aimed to create visibility for Odomos and encourage consideration during the opportune period of the monsoon season. Analyzing the user intent by examining categories and keywords, the brand then targeting the appropriate category and keywords during the key typing moments, specifically tailored to targeted geographic areas. With this, Dabur India achieved an impressive reach and brand recall.
In 2024, the IDMA jury was chaired by Suresh Narayanan- Chairman & Managing Director, Nestlé India. The Indian Digital Marketing Awards selected the winners across eight prime categories - Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall Of Fame Awards and Special Awards.
