e4m IDMA 2024: Maruti Suzuki India bags gold for its impressive campaign

The 15th edition of the Indian Digital Marketing Awards (IDMA) on July 19 honoured the exemplary work done in the digital media realm. Among the top brands that took home gold metals was Maruti Suzuki India that bagged the gold metal for its ‘Harnessing the Power of 1st Party Data’ campaign. The brand bagged the award under the ‘Most Effective Use of Digital Analytics’ sub-category. At the spectacular awards night, top brands and agencies from the marketing and advertising world bagged metals for their impressive marketing strategies. The media campaign was executed by Mindshare.

The awards night celebrated the brands and agencies for their innovation and creativity in curating insightful and impressive campaigns.

Maruti Suzuki's diverse portfolio encompasses passenger cars spanning from budget-friendly to luxurious options, alongside commercial vehicles, subscriptions, and other car-related services. Maruti Suzuki's audience is vast, hence data-driven approach was the best fit to understand and segment better thereby validating our understanding and planning through a strong data-backed insight. Strategic CDP utilization improved CTR and achieved substantial cost savings, highlighting the importance of data-driven decisions in marketing excellence. 

In this campaign, Maruti Suzuki India introduced a new technique categorising car models based on similar features and price ranges. Instead of negating audiences by brand, the brand refined its strategy to negate audiences based on categories, ensuring a more effective targeting approach. The strategic use of CDP has dual benefits for digital marketing, highlighting the importance of data-driven decisions in achieving marketing excellence. 

The Indian Digital Marketing Awards recognise and celebrate the exceptional work and achievements of brands and agencies across eight prime categories, which are further divided into several sub-categories. The major categories include Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall Of Fame Awards and Special Awards.

The e4m IDMA 2024 jury was chaired by Suresh Narayanan- Chairman & Managing Director, Nestlé India while the other jury members included industry leaders and renowned personalities from the industry.