e4m IDMA 2024: Pernod Ricard India bags gold for its innovative campaign
The brand won the gold metal under the ‘Best Use of Experiential Tech for Digital & Physical Experiences’ sub-category
The 15th edition of the Indian Digital Marketing Awards (IDMA) on July 19 in Mumbai. The awards honoured the path-breaking work done by brands and agencies in the digital media sphere. The brands and agencies were celebrated for their innovation and creativity in curating impressive campaigns.
At the awards night, Pernod Ricard India bagged a gold metal for its ‘Royal Stag: A Billion Films for A Billion Fans’ campaign. The media campaign was executed by Wavemaker India. The brand bagged the honour under the ‘Best Use of Experiential Tech for Digital & Physical Experiences’ sub-category.
The brand launched an innovative and immersive AI-led fan experience called 'A Billion Films For A Billion Fans’. The campaign featured three of India’s renowned cricketers - Rohit Sharma, Jasprit Bumrah, and Surya Kumar Yadav. With the AI-powered campaign, fans could create their personalised film featuring their favourite cricketers.
The AI and machine learning tools created the personalised experience, making it a memorable experience for fans. Cricket fans could easily upload a selfie and a voice sample, and the AI-integrated platform would then make a personalised film and send it to the user on their WhatsApp chatbox within minutes.
At IDMA 2024, a host of brands and agencies from the marketing and advertising world bagged metals for their outstanding work. The e4m IDMA 2024 jury was chaired by Suresh Narayanan- Chairman & Managing Director, Nestlé India. The winners of the Indian Digital Marketing Awards were selected across eight prime categories - Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall Of Fame Awards and Special Awards.
