Hrithik Roshan 'unboxes' brand new Mountain Dew flavour on Instagram
The post has clocked over 1.6 million views and 3000 comments within a span of 2 days
by
Published: Apr 10, 2021 7:34 AM | 2 min read
Follow Us
Hrithik Roshan, who is also brand ambassador for Mountain Dew Ice™ gave a new twist to traditional social media ‘unboxing’ videos recently. The video shows Hrithik gearing up for an unusual ‘unboxing’ – a life-size ice block is placed in front of him. Within seconds, he breaks the ice block, ultimately unveiling a bottle of the newly launched Mountain Dew Ice™.
Speaking about the quirky video, Hrithik Roshan said, "The best actions, reactions and decisions are made with a 'thanda dimaag'. So, while Mountain Dew as a brand pushes you to face fears, this new line of product is all about facing your fears responsibly. It is a perfect time, with the onset of summer to introduce the new Mountain Dew Ice with a cool new philosophy extension."
Hrithik’s unique ‘unboxing’ post has received over 1.6 Million views and 3000 comments within a span of 2 days.
Hrithik also recently unveiled the first-ever TV campaign of the new Mountain Dew Ice, the refreshing, lemon juice-based fizzy beverage offering by PepsiCo India. The ‘Made for India’ Mountain Dew Ice™ developed to suit the Indian palate was launched earlier this year and is a significant milestone in PepsiCo India’s journey of innovation in the beverage category.
Read more news about Marketing News, Advertising News, PR and Corporate Communication News, Digital News, People Movement News
For more updates, be socially connected with us on
Instagram,
LinkedIn,
Twitter,
Facebook,
YouTube
&
Google
News