mountain-dew
The campaign has adopted a new storyline for the brand’s tagline - ‘Darr ke Aage Jeet Hai’
e4m Staff Mar 14, 2024 12:45 PM
e4m NEONS OOH Awards 2023 honoured creative excellence in out-of-home advertising design & innovation
exchange4media Staff May 18, 2023 9:28 PM
The anthem titled ‘Darr Nu Darra’ is a homage to the Punjabis
exchange4media Staff Apr 25, 2023 12:04 PM
More than 200 Moj creators participated in the #darrkeaagejeethai challenge
exchange4media Staff Apr 18, 2023 5:36 PM
The campaign films show the duo gearing up to perform a never-done-before freefall stunt
exchange4media Staff Feb 26, 2023 10:00 AM
The association will see top Free Fire creators stream clutch moments and showcase engaging gameplay strategies
exchange4media Staff Feb 9, 2023 2:23 PM
The brand activation deployed real-time 3D rendering tech to generate a 25-foot 'statue of courage' for its consumer leg of 'Conquer with Courage' campaign
exchange4media Staff Jan 16, 2023 10:35 AM
Other gems from the adworld include witty spots by ClearTrip, Apollo Tyres and Mountain Dew
Mansi Sharma Sep 23, 2022 8:36 AM
The new campaign and TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign
exchange4media Staff Sep 19, 2022 1:32 PM
In the TVC, Babu takes a sip of Mountain Dew as he plunges off the top of Burj Khalifa on his bike
exchange4media Staff Feb 5, 2022 8:37 AM
Based on the powerful life insight of ‘Darr Ke Aage Jeet Hai’, the film opens to a birds-eye view shot from the top of the Burj Khalifa where Roshan gears up to perform a daring stunt
exchange4media Staff Dec 20, 2021 3:21 PM
The association with the actor will increase brand reach and bring alive their popular ‘Darr Ke Aage Jeet Hai’ philosophy, said the company
exchange4media Staff Dec 3, 2021 4:14 PM
The post has clocked over 1.6 million views and 3000 comments within a span of 2 days
exchange4media Staff Apr 10, 2021 7:34 AM
The new summer campaign encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win
exchange4media Staff Mar 16, 2021 12:53 PM
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well
Noel Dsouza Jan 11, 2021 8:19 AM
Mountain Dew is also the official beverage sponsor of PUBG MOBILE Pro League Americas, PUBG MOBILE World League, and PUBG MOBILE Global Championship
exchange4media Staff Sep 24, 2020 1:18 PM
Industry observers weigh in on the viral Independence Day ode conceptualised by Wunderman Thompson
Misbaah Mansuri Aug 14, 2020 8:12 AM
The new TVC conceptualised by Wunderman Thompson captures the dilemma and determination as Hrithik gears up to perform a larger-than-life stunt
exchange4media Staff Mar 7, 2020 9:12 AM
