Best ads of the week: KJo's Myntra sabotage, Star Sports' mauka for an apology
Ads that impressed us in Week 4 of May
mountain-dew
Mountain Dew cheers for debutant cricketers in new digital campaign
The ad is a part of Mountain Dew's 'Jakad Ke Pakad' campaign
Mountain Dew unveils summer campaign with Hrithik Roshan
The campaign has adopted a new storyline for the brand’s tagline - ‘Darr ke Aage Jeet Hai’
Mountain Dew & Honda Activa named ‘Advertiser of the Year’
e4m NEONS OOH Awards 2023 honoured creative excellence in out-of-home advertising design & innovation
Guru Randhawa pays homage to the indomitable Punjabi spirit in new Mountain Dew anthem
The anthem titled ‘Darr Nu Darra’ is a homage to the Punjabis
Mountain Dew’s ‘Conquer with Courage’ campaign gets 10 billion views on Moj
More than 200 Moj creators participated in the #darrkeaagejeethai challenge
Hrithik Roshan and Mahesh Babu overcome fears for Mountain Dew
The campaign films show the duo gearing up to perform a never-done-before freefall stunt
Rooter strikes partnership with Mountain Dew
The association will see top Free Fire creators stream clutch moments and showcase engaging gameplay strategies
Mountain Dew creates larger-than-life holograms of bravehearts
The brand activation deployed real-time 3D rendering tech to generate a 25-foot 'statue of courage' for its consumer leg of 'Conquer with Courage' campaign
Best ads of the fortnight: Aisle pooh-poohs casual dating apps & DaMENSCH gets meta
Other gems from the adworld include witty spots by ClearTrip, Apollo Tyres and Mountain Dew
Mountain Dew dives into ‘everyday struggles’ in new TVC
The new campaign and TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign
Mahesh Babu features in Mountain Dew's action-packed ‘Darr Ke Aage Jeet Hai’ campaign
In the TVC, Babu takes a sip of Mountain Dew as he plunges off the top of Burj Khalifa on his bike
Mountain Dew unveils new TVC featuring Hrithik Roshan
Based on the powerful life insight of ‘Darr Ke Aage Jeet Hai’, the film opens to a birds-eye view shot from the top of the Burj Khalifa where Roshan gears up to perform a daring stunt
Mahesh Babu roped in as brand ambassador for Mountain Dew
The association with the actor will increase brand reach and bring alive their popular ‘Darr Ke Aage Jeet Hai’ philosophy, said the company
Hrithik Roshan 'unboxes' brand new Mountain Dew flavour on Instagram
The post has clocked over 1.6 million views and 3000 comments within a span of 2 days
Mountain Dew Ice unveils first-ever campaign featuring brand ambassador Hrithik Roshan
The new summer campaign encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win
What’s the secret to Hrithik Roshan’s efficacious brand affinity?
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well
Mountain Dew forges global partnership with PUBG Mobile
Mountain Dew is also the official beverage sponsor of PUBG MOBILE Pro League Americas, PUBG MOBILE World League, and PUBG MOBILE Global Championship
Mountain Dew’s Indepence Day ad: Fizzy or flat?
Industry observers weigh in on the viral Independence Day ode conceptualised by Wunderman Thompson
Wunderman Thompson India to handle Mountain Dew’s global creative mandate
The account will be handled out of the agency’s Delhi office
Hrithik Roshan takes on Mountain Dew challenge
The new TVC conceptualised by Wunderman Thompson captures the dilemma and determination as Hrithik gears up to perform a larger-than-life stunt