Magicbricks cautions customers against procrastination in new campaign
The digital-first campaign is designed to span various social media platforms
As the new year unfolds, many embark on resolutions but due to sincere reasons procrastination prevails, delaying the fulfillment of these commitments. Inspired by this insight, Magicbricks launched its latest digital campaign, NoMoreTaalna. Resonating with the essence of commitment, the campaign aims to instill confidence, reassuring potential homeowners that their resolution to move into their dream home in 2024 need not succumb to procrastination (NoMoreTaalna) with Magicbricks as the trusted partner to turn this aspiration into a reality.
Elaborating on the campaign, Devarshy R. Ganguly, Head of Marketing, Magicbricks shared “In the landscape of a flourishing Indian economy, real estate stands out as a buoyant sector fuelled by the growing enthusiasm of digitally adept Millennials and Gen Z to invest in the sector.
Recognizing these trends, we wanted to further encourage their aspirations through a lighthearted campaign. Resolutions are often seen as fleeting promises, and therefore, NoMoreTaalna playfully nudges customers to chase their resolution, particularly in realizing their dream homes in 2024. The campaign echoes our enduring commitment of seamlessly connecting the aspirations of homebuyers and sellers, and fostering a vibrant real estate landscape."
Talking about the creative execution, Ankur Suman, Executive Creative Director at RK SWAMY shared “New year resolutions begin with excitement but could become unfulfilled promises as the year progresses. This P.O.P.- Principle of Procrastination applies to decisions related to home buying as well. To this effect, 'NoMoreTaalna' conveys that nondescript events can delay important decisions and emerges as a reaffirmation of Magicbricks' role as the trusted partner in the quest for dream homes. The campaign is helmed by an animated video with engaging lyrics by Ankush Sharma, delivering a succinct yet impactful message to our audience."
Adopting a digital-first strategy, the campaign video has already garnered close to 4,00,000 views on YouTube, and is designed to span various social media platforms and engaging influencers as well.
