The breakaway youth fashion brand, Wrogn, has come out with a strong message this Women's Day - for the men. The video features Virat Kohli turning his shirt inside out and wearing it, as a symbolic pledge to turn things around for women.
In the video, Virat urges men everywhere to make this promise - to stop being the problem; to become allies to women fighting against gender issues every day. This message, and the act of turning your shirts inside out for Women's Day, is sure to catch on.
Already two other cricketers, Yuzvendra Chahal and Kuldeep Yadav, have taken up the call and put up posts of themselves 'turning it around’.