Red FM turns blue to cheer for the Indian cricket team
The temporary change will be in effect from Friday i.e 17th November till the World Cup Final
cricket-team
WhatsApp launches Channels
The Indian cricket team, and celebrities such as Katrina Kaif, Diljit Dosanjh, Akshay Kumar, Vijay Deverakonda, Neha Kakkar launch their WhatsApp Channels
Adidas & BCCI reveal Indian cricket team’s new jerseys
The new ODI jersey represents the power and fierce beauty of India’s national animal – the tiger
Usha International to partner with Mumbai Indians women’s cricket team
The brand has been part of the Mumbai Indians family for over a decade
‘Hyundai will continue investing in campaigns towards women empowerment'
Virat Khullar, Group Head – Marketing, Hyundai Motor India Ltd., talks about the insight behind the new campaign featuring Indian women cricketers, marketing spends, and more
BCCI announces tender to own IPL team
The tender is for owning and operating one of the two new teams proposed to be added from the next season
ICC announces Men's T20 World Cup 2021 fixtures
Group 2 will commence with a heavyweight clash between India and Pakistan in Dubai on 24 October at 6 pm local time
Cricketer Suryakumar Yadav signs deal with RISE Worldwide
RISE Worldwide has also signed contracts with Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya, Shreyas Iyer and Shikhar Dhawan earlier
Sony inks content partnerships with Twitter, FB for India's overseas tours of SL, Eng
India will play 3 ODIs and T20Is with Sri Lanka followed by a five-match Test series against England
CoinDCX becomes official jersey sponsor for Ireland Cricket Team
With the Ireland jersey sponsorship, CoinDCX aims to reach out to the millennial, Gen-Z populations in the Indian and Global markets
CoinDCX becomes Team Sri Lanka's official sponsor for Sri Lanka vs India T20 series
With this sponsorship, CoinDCX appeals to the millennials & Gen-Z population that are most likely to consider investing in crypto assets
ESPN to present session-by-session analysis of India vs New Zealand WTC Finals for fans
The coverage will be led by ESPNcricinfo’s flagship show Match Day, where cricket experts dissect each session of the match with real-time insights, statistics and opinion
Live cricket to make a mega comeback with ICC's World Test Championship Final
The showdown between Virat Kohli’s men and New Zealand in England this month is expected to attract massive viewership, making it a marquee event on every marketer’s calendar
'One of the greatest days ever of Indian Cricket'
Guest Column: Basant Dhawan, CEO of TCM Sports, said that India’s victory should now set the tone for what should be an equally intriguing home series against England
Conflict of interest in cricket: Real or imagined
Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and moral conflict
Eurosport India brings UAE’s first bilateral ODI series to Indian cricket fans
The addition of this series expands Eurosport’s portfolio of Live Cricket offerings with the exclusive India broadcast slated to begin from January 8, 2021
IPG Group bags marketing and organizing rights for Singapore T10
Scheduled to be held in the second half of 2021, this will be the first-ever T10 event where both men & women teams will be participating
Mobile Premier League sponsors Ireland men’s cricket team jerseys
The sponsorhip is for the upcoming One-Day International Series against England beginning July 30
On International Women's Day Virat Kohli & Wrogn pledge to #TurnItAround
The video features Virat Kohli turning his shirt inside out and wearing it, as a symbolic pledge to turn things around for women
Women cricketers score big on brand associations
Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players