In a chat with e4m, Pepe Jeans' MD & CEO Manish Kapoor talks about changing consumer behaviour, media spends, D2C business and more
Mahnot has over two decades of experience in the marketing domain
The collection offers a range of t-shirts, shorts & tracks that seamlessly blend functionality and styling
Janhvi Kapoor continues her association with Aldo for the second Year
She will be leading marketing for brands like Victoria's Secret, Bath & Body Works, Charles & Keith and Aldo
The digital film encapsulates the sentiments and moods of a bride and her bridesmaids on her wedding day
The digital-first campaign showcases the brand's new festive collection
The CEO and Co-founder of Soch Apparels talks about not increasing prices in the face of inflation, bringing new products, the brand’s plans to go international and more
The acquisition by RRVL is another step in its journey of offering superior design-led products and compelling value proposition for customers
Chandra will be responsible for developing the strategic roadmap for all RITU KUMAR brands
The account will be serviced and led by 21N78E Bengaluru office
Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India
Ganesh Kumar, COO – Lifestyle Business, Raymond Limited, talks about the impact of the pandmeic on the textile and apparel industry, the new normal, festival season sales and more
Mohanty, MD, Levi Strauss & Co., speaks about business anticipation in COVID-19 times after putting up a good show in 2019
The brand's partnership with Solar Charkha Mission, energy-efficient stores and sustainable workplace ensures the commitment towards being fashion-forward and responsible
The campaign has been conceptualised by Dentsu Webchutney, Bangalore
The video features Virat Kohli turning his shirt inside out and wearing it, as a symbolic pledge to turn things around for women
Manyavar spent Rs 67 crore on advertising and promotions in FY19 while H&M India spent Rs 24 cr and Levi’s spent the highest amount: Rs 78 cr
The advisory will drive the communication programs across various PR vehicles and build the company’s share of voice around the brand’s positioning in the market