The campaign ‘Feel Fresh’ represents a woman who is glamorous in every role she plays, self-assured & seeking inspiration from her surroundings

exchange4media Staff Apr 23, 2022 5:00 PM

Prior to this, Goel was with Colorbar as Lead-marketing communications & international expansion

exchange4media Staff Apr 19, 2022 10:54 AM

The 50-second promotional film is an ode to the woman of today, celebrating her life and choices, which in essence is the brand’s DNA

exchange4media Staff Oct 16, 2021 8:08 AM

Urbanic will offer a differentiated collection of over 2500 styles to shoppers on the e-commerce platform

exchange4media Staff Aug 23, 2021 6:09 PM

Crafted by Brandmovers, the campaign carries a message of body positivity and self love

exchange4media Staff Feb 20, 2021 9:25 AM

Anushree Pacheriwal, co-founder, Gemius Design Studio, says, they are excited to set new benchmarks

exchange4media Staff Dec 23, 2020 12:50 PM

With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and the brand’s marketing strategy.

Ritika Raj Dec 9, 2020 8:55 AM

In the first phase of the launch, the company plans to retail footwear across more than 80 W stores as well as on the website

exchange4media Staff Mar 22, 2020 6:00 PM

Representing the young and enthusiastic India; Donear NXG innovates with blue in its new collection, comprising of casual shirts, t-shirts, trousers & denims

exchange4media Staff Mar 18, 2020 1:03 PM

The campaign encourages women to embrace themselves without caring about the pressure to look a certain way

exchange4media Staff Mar 17, 2020 1:39 PM

The newly launched 'I am Awake' campaign not only talks about the need to make responsible choices towards fashion but also about the concept of responsible living

exchange4media Staff Mar 16, 2020 12:27 PM

BIBA and its creative agency Brandmovers India created a series of 10-second videos to drive home a powerful message about gender equality

exchange4media Staff Mar 15, 2020 6:00 PM

The video features Virat Kohli turning his shirt inside out and wearing it, as a symbolic pledge to turn things around for women

exchange4media Staff Mar 9, 2020 1:48 PM

Imara is a fashion line conceptualised as a contemporary interpretation of the conventional and offers a refreshing take on ethnic design

exchange4media Staff Feb 12, 2020 11:27 AM

The brand has witnessed strong uptake with Vijay’s fan-following, especially in South-India and has been accessible largely through the Rowdy Wear App

exchange4media Staff Feb 12, 2020 11:12 AM

Radhika will be seen donning the styles this summer as she promotes the message of 'body positivity' and 'fashion inclusion' via an exclusively digital media campaign with the brand

exchange4media Staff Feb 11, 2020 7:40 PM

The campaign aims to highlight the fact that in spite of being so different in terms of culture, tradition and lifestyle, India as a whole continues to stand united in their patriotism

exchange4media Staff Jan 22, 2020 12:00 PM