The campaign ‘Feel Fresh’ represents a woman who is glamorous in every role she plays, self-assured & seeking inspiration from her surroundings
Prior to this, Goel was with Colorbar as Lead-marketing communications & international expansion
The 50-second promotional film is an ode to the woman of today, celebrating her life and choices, which in essence is the brand’s DNA
Urbanic will offer a differentiated collection of over 2500 styles to shoppers on the e-commerce platform
Crafted by Brandmovers, the campaign carries a message of body positivity and self love
Anushree Pacheriwal, co-founder, Gemius Design Studio, says, they are excited to set new benchmarks
With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and the brand’s marketing strategy.
In the first phase of the launch, the company plans to retail footwear across more than 80 W stores as well as on the website
Representing the young and enthusiastic India; Donear NXG innovates with blue in its new collection, comprising of casual shirts, t-shirts, trousers & denims
The campaign encourages women to embrace themselves without caring about the pressure to look a certain way
The newly launched 'I am Awake' campaign not only talks about the need to make responsible choices towards fashion but also about the concept of responsible living
BIBA and its creative agency Brandmovers India created a series of 10-second videos to drive home a powerful message about gender equality
The video features Virat Kohli turning his shirt inside out and wearing it, as a symbolic pledge to turn things around for women
Imara is a fashion line conceptualised as a contemporary interpretation of the conventional and offers a refreshing take on ethnic design
The brand has witnessed strong uptake with Vijay’s fan-following, especially in South-India and has been accessible largely through the Rowdy Wear App
Radhika will be seen donning the styles this summer as she promotes the message of 'body positivity' and 'fashion inclusion' via an exclusively digital media campaign with the brand
The campaign aims to highlight the fact that in spite of being so different in terms of culture, tradition and lifestyle, India as a whole continues to stand united in their patriotism