Rana Daggubati to represent Oxemberg
The clothing company has also unveiled a creative campaign featuring the brand ambassador to redefine Oxemberg as a youth brand
Oxemberg from the House of Siyaram’s, has announced Rana Daggubati as the face of the brand. This collaboration marks a significant milestone in Oxemberg's journey to refurbish its presence in the ready-to-wear apparel segment and is set to enhance the brand’s appeal.
The brand has unveiled its creative campaign featuring Rana Daggubati, encouraging young individuals to embrace their unique style and personality. The campaign has been conceptualized by the brand’s in-house team in collaboration with D&A and Barcode agencies. The integrated campaign will be promoted across various platforms, including cinemas, multiplexes, digital, in-store, and out-of-home, to provide a consistent brand experience across all touchpoints.
The campaign aims to redefine Oxemberg as a youth brand, helping youngsters find their unique personality. This partnership signifies a pivotal move for Oxemberg as it seeks to enhance its brand presence among the youth and solidify its market position across India. Not only does the brand provide a wide range of clothing for casual and formal wear, but also for occasion wear. Their latest collection was carefully curated with the younger generation in mind, taking into account their preferences, behaviors, and choices.
"We're extremely thrilled to welcome Rana Daggubati as the face of Oxemberg," expresses Gaurav Poddar, Executive Director of Siyaram's. "Signing Rana was a natural choice. His persona goes beyond star power; he embodies the energy, style, and confidence that define the Oxemberg tribe and resonate with the youth, among whom Rana is idolized for his style and personality. We're thrilled to embark on this fashionable journey with him."
Daniel, Senior Vice President of Oxemberg, added, "Oxemberg’s collections strike a fine balance between professional and personal styles of expression for men. With Rana Daggubati as the face of the brand, we look forward to making Oxemberg the preferred brand of the youth."
Rana Daggubati, Actor-Producer, shared his enthusiasm, saying, "I am honored to be the face of Oxemberg, one of the most trusted fashion brands in India, renowned for its high fashion, innovation, and commitment to unmatched quality. The brand's focus on comfort, confidence, and helping men express their true selves resonates deeply with me. It’s a privilege to be the face of a brand that reflects my style and values, and I look forward to an exciting journey with Oxemberg."
