e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more
With AI taking centre stage, experts predict not just an evolution, but a full-scale revolution in the mobile marketing landscape in the coming year
A panel of experts at the e4m Screenage Conference deliberated on how AI has been transforming the art of storytelling
Industry leaders discussed the many transformations in mobile advertising and how brands can leverage them in the digital space at the Screenage conference
Abhishek Joshi, the head of ShemarooMe in a fireside chat with Kurate Digital Consulting's Uday Sodhi spoke about 'Mobile-OTT Fusion' at e4m Screenage Conference 2023
While Mindshare India walked away with Agency of the Year award, Aditya Birla Group was adjudged the Mobile Marketer of the Year
Industry heads and experts to deliberate on data-driven insights, ethical marketing practices, fusion of creativity and technology, and the impact of emerging technologies
An esteemed panel comprising industry heads and experts will convene to choose the final winners across categories
Simon ‘Bobby’ Dussart, CEO, Adjust, a global mobile marketing analytics platform, shared with e4m insights from a recent report on mobile app trends, the influence of CTV and more
e4m Screenage Conference 2022 saw industry heads share interesting instances when they used technology to innovatively promote their brands
The agency was awarded for its premium-quality mobile marketing services
At the e4m Mobile Marketing Conference, 2022, Co-Founder of Fandrum Samridhi Katyal engaged in a fireside chat about how brands could leverage fanbase
At e4m Screenage Conference 2022, Girish Kalyanaraman, Vice President and Brand Operations Leader, Indian subcontinent, Procter & Gamble, spoke on ‘Making Mobile Technologies Work for Brands’
Panellists at the e4m Screenage Conference delved into the topic 'Mobile Marketing Metrics that Matter'
At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused
Experts say locked phone screens offer endless possibilities for brands, but caution that the space should be used mindfully to attract customers and ensure they are not annoyed or overwhelmed
With PMAR predicting that digital will grow its share to 37% in 2022 and mobile will command 96% of this spends, mobile advertising is expected to dominate the gaming marketing space
With over 150 million active users, the lockscreen content platform was a favourite among major studios, music labels and OTT services
The event is slated to take place on December 3 and is based on the theme 'Building Resilient Brands-Thriving in the Era of Mobile'
Malik, Divisional Chief Executive - Foods, ITC and the Jury Chair for The Maddies 2021, also noted that the measurability of mobile medium makes it an ideal advertising platform
The speakers to address the sessions at the event will be Ankit Prasad, Founder & CEO, Bobble AI, and Neil Barman, Chief Growth Officer, Yellow.ai
The best minds in the world of marketing along with Jury Chair Hemant Malik, Divisional CE - Food Business, ITC ltd., shortlisted the entries on the basis of Concept, Innovation, Execution and Results
At Screenage 2021, Kelly Kokonas, EVP, Global Data for Starcom Publicis Groupe, spoke on ‘Emerging Role of Mobile in Consumer Experiences and Identity Resolution’
A panel comprising Kosal Malladi, Ajay Dhyani, Siddharth Dabhade, Prajwalita Borah, Juhi Singh and Kirtiman Kohli discussed the next wave of mobile growth
Screenage 2021: Sunayan Mitra, Director Coffee & Beverages, Nestle, South Asia Region, spoke about fingertip marketing
Ritu Mehrotra, Regional Manager – South Asia, Booking.com delivered a special address on 'Unlocking your App Marketing Automation - Driving Mobile App Promotion in a COVID-19,' at e4m’s Screenage 2021
The virtual conference will comprise keynote sessions, fireside chats, panel discussions and speaker sessions
The latest report by Integral Ad Science highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising
Appsumer is a performance insights platform for mobile app advertisers
AppLovin intends to merge the key features of MoPub into MAX to create a more effective product offering
Vasuta Agarwal, SVP and Managing Director, Asia Pacific at InMobi, talks about the key trends in the mobile-tech industry & more
The brand has tied up with mCanvas to leverage mobile as the platform to deliver geo-targeted AR campaigns on the small screen
The report 'Everyone's Gaming Among Us - Mobile Gaming through the Pandemic and Beyond' reveals insights derived from the app usage patterns and trends
A recent study by Criteo found that 55 per cent of marketers plan on increasing their investment into paid video in 2021
Revenue from advertising services jumped 17.48% to Rs 168 crore as against Rs 143 crore
Country’s app download growth rate was four-times the global average, according to the report titled ‘Marketing in the era of Mobile’
Mobile marketing experts feel that the challenge with in-app advertising is that it is very intrusive and not context relevant
Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth
With spends on mobile marketing set to touch₹ 20,000 crore, the latest e4m Mobile Marketing Report looks at future trends
Other prominent winners were Flipkart Ads, InMobi, and Aditya Birla Capital
e4m Screenage 2020: Mehrotra, CEO (designate) of Mahindra Ford Automotive Pvt Ltd., delivered the keynote address on ‘Mobile Marketing: From Handset to Mindset’ on the first day
e4m Screenage 2020: Panel discussion with Anil Viswanathan, Sujatha V Kumar, Karthi Marshan, Siddhant Narayan, Pallavi Singh, Manish Kalra and Gulrez Alam
Takkar - MD & CEO, Vodafone Idea, delivered a keynote presentation on ‘Mobillion: Connecting the Next 500 Million’ on day two of e4m Screenage Mobile Marketing Virtual Conference
e4m Screenage 2020: On the second day, Thomas Barta, Author & Former Partner of McKinsey, shared how mobile marketers can take bold steps to achieve revolutionary changes
On day two of e4m Screenage 2020, Thomas Barta, Author & Former Partner of McKinsey discussed innovations in mobile marketing with GroupM's Niraj Ruparel
The second day will see participation from Ravinder Takkar, Gaurav Gandhi, Thomas Barta, Niraj Ruparel, among others
Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual Conference
Kiran will be responsible for customer-centric product innovation and overall business growth
The company has achieved rapid growth and adoption of its AI-powered, insights-led customer engagement solution
At the MarTech League webinar, panellists discussed how mobile has become one of the primary tools of customer engagement for marketers in recent times