Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder of exchange4media at e4m Screenage 2025
Over two-thirds of India-based SMBs said AI will improve the performance of their advertising campaigns, states the report by Amazon Ads
Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report
Amazon bagged the metals for campaigns executed for brands like HP India, Boat, Philips, The Coca-Cola Company, Asian Paints and OnePlus
While Mindshare India walked away with Agency of the Year award, Aditya Birla Group was adjudged the Mobile Marketer of the Year
Expansion of the Amazon Ads on-box advertising represents new opportunities for brands in India to engage with customers
As per media reports, brands and agencies have been given the time to make the transition
Here we feature the leaders who have driven growth for digital platforms through transformative sales
Brands tugged at heartstrings this year with TV spots that focused on human connections
The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon
Amazon Advertising Head Girish Prabhu talks about the growth of e-commerce advertising in India and the role that Amazon is playing to drive its adoption among brands
The playbook is a guide for building communication strategies for e-commerce networks
Quartile’s AI software auto manages media keywords
Armstrong has been appointed as Director of Global Customer Development