Viacom18 Sports ropes in 10 sponsors for WPL
Tata Motors, Tata Capital, Hero Vida, BoB, MPL Striker, World Gold Council, H&M, JSW Paints, Noise and Apar Industries have come on board, e4m has learnt exclusively
Viacom18 Sports, the official broadcaster and digital partner of the upcoming Women's Premier League (WPL), has so far signed 10 sponsors for the first season, e4m has learnt exclusively.
Tata Motors, Tata Capital, Hero Vida, BoB, MPL Striker, World Gold Council, H&M, JSW Paints, Noise and Apar Industries are the brands that have come on board as the sponsors.
The first match of the WPL will be played between Gujarat Giants and Mumbai Indians on March 4, 2023.
Viacom18 recently came up with the league’s first-ever campaign, Naam Hoga Tera Har Zubaan Par. Conceptualized by Ogilvy, Naam Hoga Tera Har Zubaan Par celebrates the resilience, grit, and determination of every girl who wants to break new grounds through cricket.
