BIG FM rolls out its ‘Red Ribbon’ campaign
BIG FM is embarking on a national ‘Red Ribbon Campaign’ this World AIDS Day from December 1, 2011, across its 45-station network.
BIG FM is embarking on a national ‘Red Ribbon Campaign’ this World AIDS Day from December 1, 2011, across its 45-station network. The campaign will see the radio jockeys host a non-stop radio marathon that will last for 9.27 hours. The initiative is supported by Smita Thackeray’s Mukti Foundation.
The endeavour is to spread awareness about the virus and create an AIDS-proof India. The event has seen celebrities, employees and listeners of BIG FM come forward to sign the master Red Ribbon, and also wearing one, as they pledge support to the cause.
In Mumbai, Smita Thackeray, Bollywood actress Sameera Reddy, musician Bappi Lahiri, singers Vaishali Samant and Shibani Kashyap, and folk singer Swaroop Khan launched the campaign at an event held at the BIG FM studios. The event was hosted by RJ Divya, the breakfast jock of 92.7 BIG FM’s Mumbai station. The RJ discussed with them the need to spread AIDS awareness and how each one of us can contribute to building consciousness, responsiveness and sensitivity to this issue. Also present at the event was Dr Raj Harjani, HIV/AIDS Specialist, who gave valuable information regarding AIDS and its prevention.
On the morning of December 1, the breakfast jocks across the 45 stations will kick off the marathon at 7.00 am and be on air right till 4.27 pm. The RJs will discuss with listeners known and unknown facts, misconceptions, importance of prevention, expert advice from specialists and more. Supporting the jocks and connecting with a cross section of people from varied backgrounds, will be a slew of celebrities, working professionals, housewives, students, people affected by the virus and many more.
