Asia Cup & ICC WC: Disney Star gets sponsorship from HUL
The FMCG brand has reportedly come on board for both the TV & digital coverage of the two tournaments
Disney Star has reportedly bagged sponsorship worth Rs 200 crore from HUL for Asia Cup and ICC Cricket World Cup.
According to a media report, which quotes media buying agency sources, the FMCG brand has come on board for both the TV and digital coverage of the two tournaments. Disney Star is the official broadcaster of the two tournaments and will be showing the matches on its sports channels as well as OTT platform Disney+ Hotstar.
The report quotes the source as saying that both the properties have garnered good interest from advertisers because of the festive season.
Asia Cup 2023 is scheduled to start today. The nearly two-month-long ICC Men’s Cricket World Cup will be held in India from October 5 to November 19.
