sponsorship
Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
e4m Staff Jul 2, 2026 10:51 AM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jul 2, 2026 10:42 AM
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
e4m Staff Jul 2, 2026 10:39 AM
Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
e4m Staff Jun 30, 2026 6:12 PM
At the 2026 World Cup, FIFA's clean stadium policy erased billions in naming rights overnight. What happened next was a masterclass in brand behaviour
e4m Staff Jun 30, 2026 6:08 PM
Lenovo, CEAT, Jaguar Land Rover, Adidas, Zydus and JBL join the growing roster of advertisers leveraging the FIFA World Cup 2026 on Z
e4m Staff Jun 30, 2026 6:06 PM
The move reflects the growing importance of creator-led marketing in major global sporting events
e4m Staff Jun 23, 2026 12:30 PM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jun 23, 2026 12:27 PM
Dr. Fixit will be prominently visible through branding on umpire jerseys and exclusive integration during Decision Review System (DRS) moments across TV and digital platforms
e4m Staff Jun 18, 2026 12:31 PM
Industry leaders explain why brands are moving from logo-led sponsorships to immersive fan engagement across India’s evolving sports ecosystem
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
e4m Staff Jan 12, 2026 11:49 AM
ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Sonam Saini Sep 3, 2024 8:53 AM
Puma India will provide RDT and performance gear for the participating runners. The sports brand will also supply inner thermals and specialized sporting gear
The agreement will see FREEMANS logo displayed on Kerala Blasters team kits, official merchandise and throughout their stadium facilities
e4m Staff Jul 25, 2024 7:22 PM
After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech
Kanchan Srivastava Mar 28, 2024 8:47 AM
The partnership over four seasons will begin from the 2023-24 season and go on till 2026/27
e4m Staff Dec 21, 2023 3:01 PM
Also, some legacy brands, which typically choose television, have decided to go only-digital this year
Sonam Saini Oct 16, 2023 8:50 AM
The partnership will begin with the three-match ODI series against Australia starting September 22, 2023
e4m Staff Sep 21, 2023 8:42 AM
The partnership is intended to enhance the brand’s visibility and awareness, especially in tier 1 and 2 towns, the company said
exchange4media Staff Sep 4, 2023 3:29 PM
The FMCG brand has reportedly come on board for both the TV & digital coverage of the two tournaments
exchange4media Staff Aug 30, 2023 3:03 PM
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
exchange4media Staff Aug 25, 2023 7:35 PM
The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's income, expenditure and tax details
exchange4media Staff Aug 11, 2023 9:18 AM
The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+ Hotstar
exchange4media Staff Jul 26, 2023 3:24 PM
Reports say that the deal was bagged at a base price of Rs 358 crore
exchange4media Staff Jul 1, 2023 9:06 AM
The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and Oppo
exchange4media Staff Jun 22, 2023 9:03 AM
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
Tanzila Shaikh Jun 2, 2023 9:05 AM
Sponsorships for IPL and BCCI titles as well as Jersey will expire this year
exchange4media Staff Feb 10, 2023 8:14 AM
At e4m-GroupM Let’s Play: Marketing summit, a panel of industry experts discussed the topic, Sponsorship Rights Packaging 2.0
exchange4media Staff Jan 19, 2023 4:05 PM
Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes
Kanchan Srivastava Sep 23, 2022 8:10 AM
The deal, which is for the 2022-23 season, will cover all international & domestic matches
exchange4media Staff Sep 5, 2022 5:42 PM
The partnership aims at driving awareness and relevance as consumers begin to understand the benefits of owning EVs, the company said
exchange4media Staff Jun 23, 2022 2:33 PM
Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals
Shantanu David May 18, 2022 8:39 AM
Reliance Industries' subsidiary Indiawin Sports, which owns Mumbai Indians, had reported revenue of Rs 336.25 crore in FY21
Javed Farooqui Mar 28, 2022 8:36 AM
RuPay is associated with the league as the title sponsor and A23 is signed as 'powered by' sponsor in a multi-year deal
exchange4media Staff Feb 2, 2022 4:07 PM
The league, which began on 22 Dec 2021 will culminate in in Feb 2022
exchange4media Staff Jan 25, 2022 5:28 PM
Gaming platform A23 has been signed on as 'Powered By' sponsor in a multi-year deal
exchange4media Staff Nov 25, 2021 6:16 PM
The 13th Esports World Championships will be held from November 16-20
exchange4media Staff Nov 15, 2021 1:32 PM
Here's a list of 10 such brands that have partnered with one or more IPL teams this season
exchange4media Staff Oct 11, 2021 8:47 AM
The brand will continue to be seen on the front of the official KBFC jersey that will be donned by the players during all ISL matches
exchange4media Staff Sep 14, 2021 12:15 PM
Pan Bahar, Byju’s, Mahindra Sports Utility Vehicles, Kent Mineral RO, Fogg, UltraTech Cement and Pharmeasy are the ones who have come on board
exchange4media Staff Jul 30, 2021 6:58 PM
The broadcaster has six confirmed sponsors including Byju's, Dream11, Vimal, and Coca-Cola
Javed Farooqui Jul 29, 2021 7:52 AM
With the Ireland jersey sponsorship, CoinDCX aims to reach out to the millennial, Gen-Z populations in the Indian and Global markets
exchange4media Staff Jul 13, 2021 6:57 PM
With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts
Javed Farooqui May 24, 2021 8:36 AM
The biggest income jump will come from title sponsorship as Vivo will pay Rs 484 crore compared to the Rs 222 crore that Dream11 paid in IPL 2020
Javed Farooqui Apr 30, 2021 8:46 AM
The franchise has also onboarded 25 partners, 10 more than the previous year
Javed Farooqui Apr 13, 2021 8:53 AM