A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Puma India will provide RDT and performance gear for the participating runners. The sports brand will also supply inner thermals and specialized sporting gear
The agreement will see FREEMANS logo displayed on Kerala Blasters team kits, official merchandise and throughout their stadium facilities
After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech
The partnership over four seasons will begin from the 2023-24 season and go on till 2026/27
Also, some legacy brands, which typically choose television, have decided to go only-digital this year
The partnership will begin with the three-match ODI series against Australia starting September 22, 2023
The partnership is intended to enhance the brand’s visibility and awareness, especially in tier 1 and 2 towns, the company said
The FMCG brand has reportedly come on board for both the TV & digital coverage of the two tournaments
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's income, expenditure and tax details
The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+ Hotstar
Reports say that the deal was bagged at a base price of Rs 358 crore
The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and Oppo
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
Indian sports industry surpasses Rs 14,000 crore in spends
Sponsorships for IPL and BCCI titles as well as Jersey will expire this year
At e4m-GroupM Let’s Play: Marketing summit, a panel of industry experts discussed the topic, Sponsorship Rights Packaging 2.0
The sponsorship deal may last only till March 2023
Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes
The deal, which is for the 2022-23 season, will cover all international & domestic matches
The partnership aims at driving awareness and relevance as consumers begin to understand the benefits of owning EVs, the company said
Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals
Reliance Industries' subsidiary Indiawin Sports, which owns Mumbai Indians, had reported revenue of Rs 336.25 crore in FY21
RuPay is associated with the league as the title sponsor and A23 is signed as 'powered by' sponsor in a multi-year deal
The league, which began on 22 Dec 2021 will culminate in in Feb 2022
The film is set to hit theatres on April 14, 2022
Gaming platform A23 has been signed on as 'Powered By' sponsor in a multi-year deal
The 13th Esports World Championships will be held from November 16-20
Here's a list of 10 such brands that have partnered with one or more IPL teams this season
The brand will continue to be seen on the front of the official KBFC jersey that will be donned by the players during all ISL matches
Pan Bahar, Byju’s, Mahindra Sports Utility Vehicles, Kent Mineral RO, Fogg, UltraTech Cement and Pharmeasy are the ones who have come on board
The broadcaster has six confirmed sponsors including Byju's, Dream11, Vimal, and Coca-Cola
With the Ireland jersey sponsorship, CoinDCX aims to reach out to the millennial, Gen-Z populations in the Indian and Global markets
With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts
The biggest income jump will come from title sponsorship as Vivo will pay Rs 484 crore compared to the Rs 222 crore that Dream11 paid in IPL 2020
The franchise has also onboarded 25 partners, 10 more than the previous year
In 2021, the Delhi-based franchise has on-boarded a record 25 partners, 9 more than the previous year
Ahead of the tournament, Sunil Rayan, Disney+ Hotstar President & Head, talks about the platform's expansion strategies, sponsorships, plans to increase content volume and more
As part of the association, the Usha logo will be seen on the leading side caps and helmets of MI players and on the mat during specified match toss
This agreement will see Nippon Paint’s logo appear on the back of the player’s helmets
As part of the association, Nerolac’s logo will feature on the lead side of the team’s helmet and cap
The payment platform is also sponsoring 4 IPL franchises - Mumbai Indians, Chennai Super Kings, Royal Challengers Bangalore & Delhi Capitals
The network has signed an exclusive multi-year TV and digital broadcast deal with the tournament
While title sponsorship brings in its own surround sound and buzz, some experts believe that there is enough and more that IPL offers leaving almost no scope for any sponsor to feel sidelined
Reports say that the company is yet to sign a deal with ICC as the talks are still on
Just Dial has notified the Bombay Stock Exchange about the advertising agreement with Star
With leading premium partners across sports, news and entertainment, Amplify Sponsorships on Twitter is becoming the preferred choice for brands to reach massive audiences and sponsor great content