The first eight overs of the mind boggling battle between the top cricketing teams saw peak concurrency touching 5.5 crores
If a match is one-sided and ends early, the broadcaster can compensate the advertisers by offering slots in other games. However, if all or most of the matches end quickly, the revenue may suffer
According to a TAM report, this edition of the tournament saw the count of advertising categories grow by 29% with more than 85 categories having advertised so far
The Hindi coverage will also include Star Sports’ pre-match show ‘Cricket Live’
The FMCG brand has reportedly come on board for both the TV & digital coverage of the two tournaments
As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship (TV) & Rs 40cr (Disney+Hotstar). Overall, it’s 30-35% up from last tournament