ZEEL to cut down workforce by 15%
MD & CEO Punit Goenka has proposed the implementation of a lean and streamlined management structure to the Board
ZEE Entertainment Enterprises Ltd.’s MD & CEO Punit Goenka has proposed the implementation of a lean and streamlined management structure to the Board. In line with his overall strategic approach, the MD & CEO has initiated the process of rationalization of the workforce by 15%, that will prune the staff strength across the company to arrive at a streamlined team that is sharply focused on the set goals for the future.
“The proposed structure is aimed towards arriving at a cost-effective operational model with speed and agility as the core areas of focus. It will further enable the Company to chart higher growth by maintaining a keen eye on Performance and Profitability, thereby seamlessly executing its strategic priorities as required for a content creation company. Frugality, Optimization and a Sharp Focus on Quality Content are the three key tenets of the plan implemented by the management, and the proposed organization design will be in line with this approach,” stated a press release.
The proposed team structure will foster a more collaborative performance-oriented culture. In order to nurture and encourage the entrepreneurial spirit, which is an intrinsic part of ZEE’s DNA, every team member of the lean structure will function as a partner and a co-owner of the Company, it said.
In the lateral structure, the MD & CEO has also proposed the elevation of certain team members across businesses, in order to provide them higher level of responsibilities; besides him assuming direct charge of the critical business verticals leading to crossfunctional collaboration, quick decision making and higher productivity levels.
The detailed composition of the new operating structure will be announced after seeking the required approvals and guidance from the Board.
In order to further strengthen the content creation capabilities, the lateral structure will focus on a more collaborative environment across the core business segments to leverage synergies in terms of creativity, technology and revenue generating opportunities.
The core business units of the proposed structure will include:
- Broadcast: The linear business will continue to be a strong growth driver for the Company with a vast portfolio of channels across genres, catering to the consumers’ every entertainment need.
- Digital: The Digital business will be a core area of focus for the Company, combining the best of content and technology to deliver a compelling value proposition for the consumers.
- Movies: With an aim to emerge as the leading pan-India film studio, the Movies business of the Company will continue to play a strategic part of the portfolio.
- Music: The focus of the Music business will be to fortify its stronghold in the market and further enhance its monetization avenues through the prism of profitability.
