Perfect pairing for cozy rainy days: Britannia Good Day Butter launches billboard campaign

Conceptualized & executed by Coral Media & McCann, the campaign is live in Delhi, Gurgaon, and Kolkata

by e4m Staff
Published: Aug 2, 2024 3:34 PM | 1 min read

Britannia Good Day Butter has executed a monsoon-themed billboard campaign in Delhi, Gurgaon, and Kolkata.

“Britannia Good Day Butter is bringing some monsoon magic with its latest campaign, putting a fun twist on tea time and highlighting the perfect pairing of tea and Britannia Good Day Butter for those cozy, rainy days. With the catchy theme "Chai ke saath better hai, kyonki, Good Day mein yummy butter hai," this campaign captures the essence of enjoying a warm treat during the monsoon,” stated a press release.

Now live in Delhi, Gurgaon, and Kolkata, the eye-catching billboards are strategically placed for maximum engagement. They feature a playful design of a hand dipping a Good Day Butter cookie into a steaming cup of tea, perfectly capturing the rainy mood and highlighting the ultimate tea-time pairing.

Conceptualized & executed by Coral Media & McCann, this creative campaign shows how Good Day Butter can turn any rainy day into a deliciously cozy tea-time experience.

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