Conceptualized & executed by Coral Media & McCann, the campaign is live in Delhi, Gurgaon, and Kolkata
The campaign features global dance sensation Quickstyle and Indian actor Shantanu Maheshwari and influencers Ruhee Dosani, Sheetal Perry, and Aakash Thapa
Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim experts
As part of the campaign, the warning device will be installed beneath a manhole and will send an alert if the cover is dislodged
The platform is currently running several 'Monsoon Magic' events