“PR in India is, in some cases, highly sophisticated in the way it is practised”
In a survey conducted by PRWeek some time back, Harold Burson was described as ‘the century’s most influential PR figure’. e4m caught up with the legendary Founder Chairman of Burson Marsteller, on the sidelines of the recent ICCO Summit held in the Capital. Public relations should be considered the umbrella function that shapes an entity’s relationships with its numerous publics or stakeholders, he says.
In a survey conducted by PRWeek some time back, Harold Burson was described as ‘the century’s most influential PR figure’. e4m caught up with the legendary Founder Chairman of Burson Marsteller, on the sidelines of the recent ICCO Summit held in the Capital. Public relations should be considered the umbrella function that shapes an entity’s relationships with its numerous publics or stakeholders, he says.
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