Disney+ Hotstar announces Showtime, Mahabharata & Koffee with Karan Season 8
The announcement was made at D23 Expo, the global Disney fan event
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We are 9 to 12 months away from deploying TV+Digital measurement: Sunil Lulla
Speaking at the e4m TV First Conference, BARC CEO Lulla noted that the audience may spend time on TV and digital, so both forces will co-exist as they have their own inherent strengths
New guidelines meant to provide a level-playing field: Prakash Javadekar
Javadekar was speaking at a Digital Media Conclave organized by a private TV Network in Mumbai
Movie only genre to register ad volume growth in 2020: BARC report
In terms of genre-wise ad volumes, news had the highest share at 32% followed by GEC (25%)
Star Plus maintains top spot in Urban Market in BARC Week 22
As per the weekly data, Dangal continues to lead in the combined (U+R) and rural markets
We got 100X value back with our investments in Ramayan & Mahabharat: R S Sodhi, Amul
As part of e4m’s e-Content Jam, R S Sodhi, MD, Amul, spoke about how Amul continues to maintain brand salience in these difficult times and much more
Star Bharat to telecast BR Chopra's Mahabharat
The mega serial will be aired every day at 8 pm from May 18 onwards
COLORS acquires rights to air Mahabharat
The show will air daily starting from May 4 from 7-9 PM
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Ramayan & Mahabharat see nearly 14x jump in advertisers count for DD
According to the fifth edition of the report on ‘Crisis Consumption on TV and Smartphones’, the daily Free Commercial Time for the shows is around 2000 seconds across both programmes on Doordarshan
DD Bharati now among top 5 Hindi GECs: BARC- Neilsen report
The return of shows like Mahabharat has changed the viewer profile of the channel with more kids tuning in
Ramayan, Mahabharat make DD the most-watched channel across India: BARC-Nielsen Report
As per the report, total TV consumption further grew by 4% over last week, registering an overall growth of 43% over pre-COVID-19
Amul invokes nostalgia by bringing back 90s ads during Ramayan & Mahabharat DD retelecast
The dairy brand shared some of its classic ads through its social media handles
Doordarshan set to bring back its 'Golden Era'
The Ministry of Information & Broadcasting has also issued an advisory to cable operators for mandatory carriage of DD, LSTV & RSTV channels
Star Jalsha brings back Mahabharat
The 2013 mythological saga will be telecast every Monday to Friday at 9 pm
DD classics Ramayan & Mahabharat to make a comeback on TV?
Prasar Bharati CEO Shashi Shekhar hinted in a tweet that efforts to bring back the iconic mythological megaseries are underway
Digital campaigns without TV's effect will underperform: Sam Balsara
Sam Balsara, Chairman & Managing Director, Madison, spoke about how TV adds to Digital ROI and hence needs to be part of performance campaigns too